The Darty Poster Campaign Combines Devices for Unique Faces
Leslie Chen — November 15, 2011 — Marketing
References: behance.net & behance.net
A first glance at the Darty Poster Campaign may have you wondering what the artwork is attempting to illustrate, but that definitely won’t stop you from trying to figure it out.
Created by artist Chris LaBrooy, the campaign was made for Darty in France. Darty is a company that specializes in electric retailing and it’s clear while looking at the Darty Poster Compaign that their brand has been illustrated in a completely unique way. The campaign features different electronic devices coming together to form wacky faces.
It’s hard to look at the Darty Poster Campaign without cracking a smile or two.
Implications - Modern shoppers are attracted to designs that push the limits on creativity. Companies looking to increase their sales revenue could focus on this aspect of unique style when coming out with new items.
Created by artist Chris LaBrooy, the campaign was made for Darty in France. Darty is a company that specializes in electric retailing and it’s clear while looking at the Darty Poster Compaign that their brand has been illustrated in a completely unique way. The campaign features different electronic devices coming together to form wacky faces.
It’s hard to look at the Darty Poster Campaign without cracking a smile or two.
Implications - Modern shoppers are attracted to designs that push the limits on creativity. Companies looking to increase their sales revenue could focus on this aspect of unique style when coming out with new items.
Trend Themes
1. Unique Design Mashups - Exploring the combination of different elements in design can create visually captivating and memorable products.
2. Creative Branding Approaches - Utilizing unconventional methods to represent a brand can generate increased brand recognition and consumer engagement.
3. Playful Marketing Strategies - Incorporating humor and fun into marketing campaigns has the potential to capture consumer attention and create positive brand associations.
Industry Implications
1. Retail - Retailers can embrace unique design mashups to create products that stand out on the shelves and attract customers.
2. Technology - Technology companies can make use of creative branding approaches to differentiate themselves in a crowded marketplace.
3. Advertising - Ad agencies can develop playful marketing strategies that cut through the noise and resonate with consumers, helping brands stand out.
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