'Miansai's' Vintage Refurbished an Airstream to Boost Retail Sales
Mary Van Puymbroeck — June 30, 2017 — Fashion
References: miansai & fashionista
Miami-based jewelry brand 'Maisai' has been using its traveling Airstream trailer to boost retail growth and connect with its customers.
According the Maisai founder, Michael Saiger, he came up with the idea to sell his jewelry out of a vintage car before open his first retail store. With the help of some friends, he was able to refurbish the 1958 Airstream he purchased and began using it as a portable retail space. This summer, Maisai has expanded its mobile fleet of traveling Airstreams to six vehicles (some are Piaggios Saiger has purchased from Italy). Saiger says, "A lot of people learn about our brand that don't know about us yet. We are niche and whatnot. Not only is it great from a sales perspective, it's great from a branding perspective and discovery perspective."
Saiger is finding his marketing method so successful -- especially with the brand's main clientele, men -- that he hopes to keep expanding this retail growth strategy to new heights.
According the Maisai founder, Michael Saiger, he came up with the idea to sell his jewelry out of a vintage car before open his first retail store. With the help of some friends, he was able to refurbish the 1958 Airstream he purchased and began using it as a portable retail space. This summer, Maisai has expanded its mobile fleet of traveling Airstreams to six vehicles (some are Piaggios Saiger has purchased from Italy). Saiger says, "A lot of people learn about our brand that don't know about us yet. We are niche and whatnot. Not only is it great from a sales perspective, it's great from a branding perspective and discovery perspective."
Saiger is finding his marketing method so successful -- especially with the brand's main clientele, men -- that he hopes to keep expanding this retail growth strategy to new heights.
Trend Themes
1. Mobile Retail - Using traveling vehicles as retail spaces to connect with customers and boost sales presents opportunities for brands to reach new audiences and strengthen brand presence.
2. Branded Experiences - Creating unique and immersive retail experiences through mobile trailers allows brands to drive brand discovery, engage customers, and leave a lasting impression.
3. Alternative Marketing - Using unconventional marketing methods like traveling Airstream trailers presents opportunities for brands to differentiate themselves, generate buzz, and reach a wider audience.
Industry Implications
1. Jewelry - The jewelry industry can explore the use of mobile retail trailers to showcase their products, engage with customers, and expand their customer base.
2. Fashion - Fashion brands can adopt the use of traveling retail trailers to create pop-up stores, offer unique shopping experiences, and create buzz around their brand.
3. Food and Beverage - The food and beverage industry can leverage mobile retail trailers to take their products directly to consumers, participate in events, and generate brand awareness.
6.6
Score
Popularity
Activity
Freshness
