Frank Body's 'Express-O Scrub' Boasts a Mess-Reducing Formula and Package
Laura McQuarrie — April 11, 2018 — Fashion
References: instagram & refinery29
Frank Body has made a name for itself by creating simple, natural skincare products powered by coffee, including classic coffee scrubs that have the ability to diminish everything from dry skin, cellulite and stretchmarks.
While the brand's Original Coffee Scrub is an effective yet messy treatment—even the brand notes that one should be "ready to mess up your bathroom"—an all-new Express-O Scrub has been unveiled with a whipped formula to simplify the product's application and removal process.
The ultra-luxurious whipped Express-O Scrub formula boasts the same ingredients as the original formula, such as sweet almond oil, Robusta coffee grounds, cinnamon, macadamia oil and sugar for amplified exfoliation. To further support a mess-free skincare ritual, the brand is introducing the Express-O Scrub in a squeezable pouch package.
While the brand's Original Coffee Scrub is an effective yet messy treatment—even the brand notes that one should be "ready to mess up your bathroom"—an all-new Express-O Scrub has been unveiled with a whipped formula to simplify the product's application and removal process.
The ultra-luxurious whipped Express-O Scrub formula boasts the same ingredients as the original formula, such as sweet almond oil, Robusta coffee grounds, cinnamon, macadamia oil and sugar for amplified exfoliation. To further support a mess-free skincare ritual, the brand is introducing the Express-O Scrub in a squeezable pouch package.
Trend Themes
1. Whipped Formulas - There is an opportunity for creating other whipped formulas for skincare products to ease application and removal processes.
2. Mess-free Packaging - Mess-free packaging that is both convenient and eco-friendly is a trend that could be implemented in other cosmetic and personal care products.
3. All-natural Ingredients - An emerging trend is all-natural ingredients for skincare products. Businesses should consider creating products with natural ingredients to appeal to consumers who desire eco-friendliness and sustainability.
Industry Implications
1. Skincare Industry - There is a trend for creating innovative skincare products that use natural ingredients and mess-free packaging.
2. Cosmetics Industry - The cosmetics industry could explore the use of whipped formulas and mess-free packaging that could appeal to consumers who seek highly convenient and effective products.
3. Personal Care Industry - The personal care industry could create eco-friendly, all-natural products with mess-free packaging and whipped formulas to satisfy consumer demands for superior yet convenient products.
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