Spontex Hides Marketing in Transparent, White Images on Twitter
Laura McQuarrie — May 29, 2015 — Marketing
References: twitter & designtaxi
When you see the posts after posts of seemingly blank images on the Twitter page of cleaning product brand Spontex, it's something that probably strikes you as odd before you see it as a genius marketing stunt.
The cleaning brand is now posting a series of transparent .PNG files with white imagery to the social network, suggesting how it is able to leave homes looking spotless. Although the images display as completely white when viewed from the news feed, once a user clicks on an image, content like logos and sayings become revealed.
Although visual social media is becoming more prevalent for marketing, Spontex makes it clear that the possibilities for creative advertising using Twitter's photo upload features have not at all been exhausted.
The cleaning brand is now posting a series of transparent .PNG files with white imagery to the social network, suggesting how it is able to leave homes looking spotless. Although the images display as completely white when viewed from the news feed, once a user clicks on an image, content like logos and sayings become revealed.
Although visual social media is becoming more prevalent for marketing, Spontex makes it clear that the possibilities for creative advertising using Twitter's photo upload features have not at all been exhausted.
Trend Themes
1. Transparent Imagery Marketing - Other advertising campaigns can take advantage of this new trend to promote their products and services in an innovative way.
2. Hidden Messaging Marketing - Brands can benefit by integrating hidden messaging in their marketing campaigns to engage potential customers and provoke their curiosity.
3. Creative Advertising Using Twitter Photo Upload Features - Other brands can use Twitter's photo upload features to create unique advertising campaigns that stand out from the rest.
Industry Implications
1. Cleaning Products Industry - Cleaning product companies can leverage this marketing trend to promote their products and showcase their effectiveness in a creative way.
2. Visual Social Media Marketing Industry - Marketing agencies focused on visual social media platforms can take advantage of this trend to offer innovative solutions to their clients.
3. Advertising Industry - Advertisers can use this trend to create disruptive campaigns that grab the attention of their target audience and increase brand awareness.
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