The Target Beauty Box Curates a Variety of Items From the Store
Mishal Omar — June 2, 2017 — Marketing
References: intl.target
The Target Beauty Box curates products sold by the chain store and sends them on a monthly basis, offering various themes for those who seek to receive up-to-date beauty and lifestyle products.
The Target Beauty Box sends out items each month, which can consist of everything from razors and makeup to shampoo and deodorant. This month, for example, Target is offering a Father's Day box that contains deodorant, a razor, wipes, and two body washes – all of which are offered in sample sizes for the receiver to test out, and then purchase if they find use for the product.
This subscription service model allows Target to parallel some of its smaller competitors, and personalize products and curate them in the convenient way that consumers now desire.
The Target Beauty Box sends out items each month, which can consist of everything from razors and makeup to shampoo and deodorant. This month, for example, Target is offering a Father's Day box that contains deodorant, a razor, wipes, and two body washes – all of which are offered in sample sizes for the receiver to test out, and then purchase if they find use for the product.
This subscription service model allows Target to parallel some of its smaller competitors, and personalize products and curate them in the convenient way that consumers now desire.
Trend Themes
1. Personalized Beauty Subscriptions - There is an opportunity for beauty retailers to provide personalized subscription services that curate products for customers based on their preferences.
2. Sample Size Subscription Boxes - Subscription services that offer sample sizes of products for customers to try before buying could disrupt traditional retail models.
3. Themed Beauty Subscription Boxes - Offering subscription boxes based on themes or holidays could appeal to consumers looking for a unique and convenient way to discover new products.
Industry Implications
1. Beauty Retail - Beauty retailers could offer their own personalized subscription services to compete with Box stores and other small competitors.
2. E-commerce - Online retailers could disrupt traditional brick and mortar models by offering sample size subscription services that allow customers to try products before committing to full sizes.
3. Logistics and Delivery - Logistics and delivery companies could partner with subscription services to provide timely and convenient delivery options for consumers.
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