Gwyneth Paltrow's goop Collaborated with CB2 on a Furniture Range
Laura McQuarrie — August 30, 2018 — Art & Design
References: cb2 & fastcompany
CB2—Crate and Barrel's more affordable, Millennial-focused brand—newly launched a celebrity furniture collaboration with Gwyneth Paltrow's lifestyle brand 'goop.'
Some of the pieces in the new furniture and decor range include asymmetrical velvet sofas, antique-inspired wine glasses and high-quality tableware that looks delicate and precious but was designed for daily use. Across the range, Paltrow describes that there's "a layered quality" to the pieces that mix and match different styles from various eras and times in her life.
Previously, goop has hosted several pop-up lifestyle shops and last year, the brand set up a permanent goopLAB that is styled just like a home. Now, consumers have the chance to easily get the goop aesthetic through this new decor range by CB2.
Some of the pieces in the new furniture and decor range include asymmetrical velvet sofas, antique-inspired wine glasses and high-quality tableware that looks delicate and precious but was designed for daily use. Across the range, Paltrow describes that there's "a layered quality" to the pieces that mix and match different styles from various eras and times in her life.
Previously, goop has hosted several pop-up lifestyle shops and last year, the brand set up a permanent goopLAB that is styled just like a home. Now, consumers have the chance to easily get the goop aesthetic through this new decor range by CB2.
Trend Themes
1. Celebrity Furniture Collaborations - The trend of celebrities collaborating on furniture lines with established brands provides opportunities for disruptive innovation in merging celebrity brands with affordable and accessible home decor.
2. Asymmetrical Velvet Sofas - The trend of asymmetrical velvet sofas in furniture design presents an opportunity for disruptive innovation in creating unique and visually striking seating options for consumers.
3. Mixing and Matching Styles - The trend of mixing and matching different styles from various eras and times in furniture design offers opportunities for disruptive innovation in creating eclectic and personalized home decor options.
Industry Implications
1. Furniture Retail - The furniture retail industry can benefit from the trend of celebrity furniture collaborations by partnering with celebrities to create exclusive and unique product lines.
2. Home Decor - The home decor industry can leverage the trend of asymmetrical velvet sofas to offer customers unconventional and stylish seating options that stand out in the market.
3. Interior Design - The interior design industry can tap into the trend of mixing and matching styles by providing personalized and curated design services that help customers create unique and eclectic living spaces.
2.7
Score
Popularity
Activity
Freshness
