Laundry detergent is offered in strip or pad form to reduce waste
Trend - Laundry detergent, most commonly offered in liquid or even powder form, is now being reformatted by emerging brands in order to reduce the amount of plastic packaging waste these products tend to create. Detergents that come in condensed strips or pads are on the rise and are just as functional as their liquid counterparts.
Insight - For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers.
Insight - For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers.
Workshop Question - How could your brand incorporate easy-to-establish eco-friendly measures?
Trend Themes
1. Low-waste Laundry Detergent - Brands are reformatting laundry detergent to reduce waste, offering strips and pads that are just as functional as liquid counterparts.
2. Concentrated Detergent Alternatives - New innovations in detergent have resulted in highly concentrated strips, pads, and squares made with eco-friendly ingredients that offer powerful cleaning alternatives to traditional laundry products.
3. Plastic-free Packaging Solutions - Brands are offering innovative packaging solutions such as compostable cardboard and steel tins to minimize plastic waste and reduce their carbon footprint.
Industry Implications
1. Packaging - Sustainable packaging solutions for household products can be developed to eliminate the use of plastic and other non-biodegradable materials.
2. Consumer Goods - Concentrated and eco-friendly alternatives for traditional detergent can be created to meet the demands of consumers who prioritize sustainability and environmentally-friendly products.
3. Cleaning Products - New cleaning products and solutions can be developed to improve and innovate upon traditional laundry practices, making them more efficient and eco-friendly.
9 Featured, 61 Examples:
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Date Range:
May 19 — Dec 21
Trending:
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