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Reformatted Laundry

Laundry detergent is offered in strip or pad form to reduce waste

Trend - Laundry detergent, most commonly offered in liquid or even powder form, is now being reformatted by emerging brands in order to reduce the amount of plastic packaging waste these products tend to create. Detergents that come in condensed strips or pads are on the rise and are just as functional as their liquid counterparts.

Insight - For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers.
Workshop Question - How could your brand incorporate easy-to-establish eco-friendly measures?
Trend Themes
1. Low-waste Laundry Detergent - Brands are reformatting laundry detergent to reduce waste, offering strips and pads that are just as functional as liquid counterparts.
2. Concentrated Detergent Alternatives - New innovations in detergent have resulted in highly concentrated strips, pads, and squares made with eco-friendly ingredients that offer powerful cleaning alternatives to traditional laundry products.
3. Plastic-free Packaging Solutions - Brands are offering innovative packaging solutions such as compostable cardboard and steel tins to minimize plastic waste and reduce their carbon footprint.
Industry Implications
1. Packaging - Sustainable packaging solutions for household products can be developed to eliminate the use of plastic and other non-biodegradable materials.
2. Consumer Goods - Concentrated and eco-friendly alternatives for traditional detergent can be created to meet the demands of consumers who prioritize sustainability and environmentally-friendly products.
3. Cleaning Products - New cleaning products and solutions can be developed to improve and innovate upon traditional laundry practices, making them more efficient and eco-friendly.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 61 Examples:
138,351 Total Clicks
Date Range:
May 19 — Dec 21
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Naturally Derived Detergent Sheets
Naturally Derived Detergent Sheets
Frey Launched its Water & Plastic-Free Laundry Detergent Sheets
Frey is launching its water and plastic-free laundry detergent sheets. The Y-Combinator alumni company is known for its line of eco-friendly laundry and personal care products. The eco-focused brand... MORE
Laundry Detergent Strips
Laundry Detergent Strips
Better Life's Laundry Detergent Product Helps to Reduce Plastic Waste
In all areas of the home, environmentally conscious consumers are looking to reduce waste and Better Life’s Power-Strips are laundry detergent products that can help in this way. Rather than... MORE
Liquidless Laundry Detergents
Liquidless Laundry Detergents
ECOSNext is a Lightweight, Compact & Waste-Reducing Laundry Square
At Natural Products Expo West, ECOS will be showcasing its innovative ECOSNext, a liquidless product that sets itself apart from other laundry detergents. The product takes the form of a lightweight... MORE
Plastic-Free Laundry Products
Plastic-Free Laundry Products
Blueland Introduces Eco-Friendly Oxi Laundry Booster and Dryer Balls
Blueland, a sustainable e-commerce household cleaning brand, has expanded its lineup of plastic-free products with the launch of Oxi Laundry Booster and Dryer Balls. The eco-friendly duo uses... MORE
Low-Waste Detergent Sheets
Low-Waste Detergent Sheets
Houdini is a Clean Laundry Detergent in Pre-Measured Strips
Houdini is a clean laundry detergent that’s highly concentrated, hypoallergenic and free from parabens, phosphates, chlorine, added dyes and plastic. The low-waste laundry solution comes in... MORE
Eco-Friendly Laundry Detergent Strips
Eco-Friendly Laundry Detergent Strips
Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine
Many consumers are making their laundry routines more sustainably by switching to eco-friendly laundry detergent products that are ultra-concentrated or even entirely waterless. Tru Earth’s... MORE
Eco-Friendly Laundry Detergent Sheets
Eco-Friendly Laundry Detergent Sheets
Earth Breeze Provides a Zero-Waste Way to Do Laundry
Earth Breeze’s eco-friendly laundry detergent sheets deliver an alternative to sustainability-minded consumers. With a zero-waste mentality, the product avoids plastic containers and... MORE
play_circle_filledMineral Detergent Alternatives
Mineral Detergent Alternatives
Terra Wash is an Eco-Friendly Laundry Detergent Replacement
Terra Wash is an entirely mineral-based, non-toxic, eco-friendly laundry detergent replacement that is cost-effective, naturally antibacterial and free from synthetic chemicals. The innovative... MORE
Concentrated Laundry Detergent Strips
Concentrated Laundry Detergent Strips
The Breezeo Laundry Detergent Strips are Plant-Derived
The Breezeo Laundry Detergent Strips are an ultra-easy product for consumers looking to enjoy an easier laundry experience by implementing a liquid-free soap option. The laundry detergent comes in... MORE

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