The OMO Tag for Clothing Provides a Laundry Detergent Sample
Laura McQuarrie — February 12, 2019 — Marketing
References: omo & packagingoftheworld
Plenty of laundry detergent samples are offered in small pouches that are roughly the size of a large tag for clothing. The OMO Tag from OMO Detergent offers a creative new way for the brand to connect with consumers by providing them with a product sample to wash a newly purchased garment.
The water-soluble OMO Tag is made entirely out of laundry detergent and can be placed directly inside a washing machine to powerfully cleanse dirt from garments.
In partnership with Sports 4ever, Beirut's largest chain of sporting merchandise stores, OMO Detergent will be adding its innovative clothing tag to all outfits. Rather than sharing product samples through supermarkets, OMO is specifically targeting active shoppers who may even wash their garments more frequently than the average consumer.
The water-soluble OMO Tag is made entirely out of laundry detergent and can be placed directly inside a washing machine to powerfully cleanse dirt from garments.
In partnership with Sports 4ever, Beirut's largest chain of sporting merchandise stores, OMO Detergent will be adding its innovative clothing tag to all outfits. Rather than sharing product samples through supermarkets, OMO is specifically targeting active shoppers who may even wash their garments more frequently than the average consumer.
Trend Themes
1. Water-soluble Tags - Water-soluble clothing tags made of laundry detergent offer a creative way for brands to provide product samples and connect with consumers.
2. Product Sampling Innovation - Innovative product sampling methods, such as detergent-integrated clothing tags, can enhance consumer engagement and drive sales.
3. Targeted Sampling Strategies - Targeting specific consumer groups, like active shoppers, with unique sampling opportunities can increase brand awareness and loyalty.
Industry Implications
1. Laundry Detergent - The laundry detergent industry can explore the disruptive opportunity of integrating product samples into water-soluble clothing tags to boost customer engagement.
2. Sporting Merchandise - The sporting merchandise industry can leverage innovative product sampling techniques, such as detergent-integrated clothing tags, to attract and retain active shoppers.
3. Retail - Retailers can partner with detergent companies to offer unique product sampling experiences, like detergent-integrated clothing tags, to enhance customer satisfaction and loyalty.
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