Zero Co Helps Consumers Reduce Single-Use Plastics in the Home
Laura McQuarrie — October 23, 2019 — Eco
References: kickstarter
Although there are some bulk stores that offer a variety of home goods and personal care products to be purchased in a zero-waste way, Zero Co sees a better way to reach consumers by delivering products directly to their homes. Zero Co is on a mission to reduce single-use plastics from kitchens, laundry rooms and bathrooms with its Starter Box and Starter Box Lite. After purchasing these packs of six or 10 home and personal care products, consumers are able to regularly replenish their supply with refills.
Zero Co offers everything from laundry liquid and dishwasher tablets to body wash, multi-purpose cleaners and air fresheners for a fraction of the cost of supermarket prices. Additionally, the product packaging is made with plastic that's been recovered from the ocean or diverted from the landfill.
Zero Co offers everything from laundry liquid and dishwasher tablets to body wash, multi-purpose cleaners and air fresheners for a fraction of the cost of supermarket prices. Additionally, the product packaging is made with plastic that's been recovered from the ocean or diverted from the landfill.
Trend Themes
1. Direct-to-consumer Delivery - Zero Co delivers products directly to their homes, reducing the need for single-use plastics in retail packaging and increasing convenience for consumers.
2. Sustainable Packaging - Zero Co uses packaging made from plastic recovered from the ocean or diverted from the landfill, reducing waste and increasing brand appeal to environmentally conscious consumers.
3. Bulk Shopping - Zero Co's refills allow consumers to regularly replenish their supply without having to repeatedly purchase individual bottles, reducing costs and waste for both the consumers and the brand.
Industry Implications
1. Home Care - Zero Co disrupts the home care industry by introducing sustainable, bulk refill options with direct-to-consumer delivery, reducing plastic waste and increasing convenience for consumers.
2. Personal Care - Zero Co disrupts the personal care industry by introducing sustainable, bulk refill options with direct-to-consumer delivery, reducing plastic waste and increasing convenience for consumers.
3. Retail - Zero Co disrupts the traditional retail industry by introducing sustainable, bulk refill options with direct-to-consumer delivery, reducing plastic waste and potentially challenging brick-and-mortar stores' business models.
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