Blueland is Expanding into Canada with Its Full Product Lineup
Daniel Johnson — July 6, 2021 — Business
References: blueland & businesswire
Blueland, the sustainable DTC brand, announced that it will expand into Canada for the remainder of the year and into 2022.
The sustainable DTC brand will sell its full lineup of products in Canada, including its multi-surface cleaner, foaming hand soap and laundry tablets. Blueland currently also has almost 40 patents pending and to date has reduced reliance on single-use plastics by almost 2 billion items.
“We are thrilled to finally offer Blueland in Canada. This has been one of the top markets requested by our customers and we are excited to make Blueland available to more people,” said Sarah Paiji Yoo, co-founder and CEO of Blueland. “This is a huge milestone for our brand. When we first launched, our goal was to reduce single-use plastic consumption, and our international expansion will allow us to reach more people and have a larger impact on the planet.”
Image Credit: Blueland
The sustainable DTC brand will sell its full lineup of products in Canada, including its multi-surface cleaner, foaming hand soap and laundry tablets. Blueland currently also has almost 40 patents pending and to date has reduced reliance on single-use plastics by almost 2 billion items.
“We are thrilled to finally offer Blueland in Canada. This has been one of the top markets requested by our customers and we are excited to make Blueland available to more people,” said Sarah Paiji Yoo, co-founder and CEO of Blueland. “This is a huge milestone for our brand. When we first launched, our goal was to reduce single-use plastic consumption, and our international expansion will allow us to reach more people and have a larger impact on the planet.”
Image Credit: Blueland
Trend Themes
1. Sustainable DTC Brands Expansion - Sustainable DTC brands like Blueland are expanding globally, providing a disruptive opportunity to the traditional household cleaning industry, and paving the way for more sustainable alternatives.
2. Reduction of Single-use Plastics - The growing trend of reducing single-use plastics presents disruptive innovation opportunities for companies to create more sustainable packaging and reduce their environmental impact.
3. Patent-pending Sustainable Products - The increasing number of patent-pending sustainable household products indicates a trend towards innovation in the household cleaning industry, as companies aim to create more eco-friendly alternatives to traditional cleaning products.
Industry Implications
1. Household Cleaning - The household cleaning industry can disrupt traditional cleaning methods by adopting more eco-friendly methods and materials.
2. Consumer Packaged Goods - Consumer packaged goods companies can disrupt their industry by implementing more sustainable product packaging and materials.
3. Sustainability Consulting - Sustainability consulting services can help companies implement and optimize eco-friendly practices across their entire value chain, from product development to supply chain management.
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