Grove Collaborative's Laundry Starter Set Includes a Glass Dispenser
Laura McQuarrie — January 28, 2019 — Eco
References: grove.co & fastcompany
When it comes to shopping for laundry detergent in-store, consumers are familiar with seeing large, brightly colored plastic bottles but Grove Collaborative is a start-up that offers a different, eco-friendly laundry approach through its sustainable product subscriptions. According to CEO and co-founder Stuart Landesberg, "It’s a category that’s been built for the on-shelf, brick-and-mortar world for a long time."
Grove Collaborative recently launched a Laundry Starter Set that pairs its lightweight, refillable laundry detergent pouches with an elegant refillable glass detergent dispenser. Although the reduced plastic packs may seem small, especially in comparison to the large laundry detergent jugs that are stocked in stores, Grove Collaborate shares an ultra-concentrated liquid that is said to provide 33 loads of laundry with just 24 ounces.
Grove Collaborative recently launched a Laundry Starter Set that pairs its lightweight, refillable laundry detergent pouches with an elegant refillable glass detergent dispenser. Although the reduced plastic packs may seem small, especially in comparison to the large laundry detergent jugs that are stocked in stores, Grove Collaborate shares an ultra-concentrated liquid that is said to provide 33 loads of laundry with just 24 ounces.
Trend Themes
1. Sustainable Product Subscriptions - Disruptive innovation opportunity: Develop subscription-based models for eco-friendly products, reducing single-use plastic and promoting sustainability.
2. Refillable Packaging - Disruptive innovation opportunity: Create refillable packaging solutions to reduce plastic waste and offer more sustainable alternatives.
3. Ultra-concentrated Products - Disruptive innovation opportunity: Develop highly concentrated products that allow for smaller packaging, reducing environmental impact and transportation costs.
Industry Implications
1. Eco-friendly Subscription Services - Disruptive innovation opportunity: Provide subscription services for a range of eco-friendly products, including laundry detergent, cleaning supplies, personal care items, and more.
2. Packaging Solutions - Disruptive innovation opportunity: Invent innovative packaging solutions that promote sustainability, such as refillable glass dispensers or compostable packaging materials.
3. Sustainable Cleaning Products - Disruptive innovation opportunity: Develop and market a line of highly concentrated, eco-friendly cleaning products that significantly reduce waste and environmental impact.
4.6
Score
Popularity
Activity
Freshness
