These Laundry Detergent Scents Aim to Enhance Holiday Traditions
Michael Hemsworth — September 29, 2020 — Marketing
References: unilever & talkingretail
The holiday season is usually associated with specific scents that are created from cooking or even decor, but these new laundry detergent scents aim to help change things this year. The new Comfort, Domestos and Surf product scents are all themed with the winter season in mind and include the Surf Frosted Pine & Apple Liquid Detergent, the Comfort Creations Frosted Pine & Apple Fabric Conditioner and the Domestos Frosted Pine Power 5 Rim Block. Each of the products are perfect for making home care a little bit more festive by offering an aromatic experience for consumers to enjoy
Home Care Brand Experience Lead at Unilever UKI Nadine Slyper spoke on the laundry detergent scents saying, "Fragrance is key when it comes to home and clothes care, with shoppers always on the look-out to try new and interesting scents, especially during the festive season. Our previous limited-edition products have been hugely successful and driven incremental sales to the category. These latest additions are perfect for the coming months thanks to their fresh and crisp fragrances which will whisk shoppers away to a winter wonderland – while delivering the great cleaning performance and care that Comfort, Domestos and Surf are famous for.”
Home Care Brand Experience Lead at Unilever UKI Nadine Slyper spoke on the laundry detergent scents saying, "Fragrance is key when it comes to home and clothes care, with shoppers always on the look-out to try new and interesting scents, especially during the festive season. Our previous limited-edition products have been hugely successful and driven incremental sales to the category. These latest additions are perfect for the coming months thanks to their fresh and crisp fragrances which will whisk shoppers away to a winter wonderland – while delivering the great cleaning performance and care that Comfort, Domestos and Surf are famous for.”
Trend Themes
1. Winter-themed Laundry Detergents - Creating laundry detergent scents inspired by the winter season can enhance the consumer experience and add a touch of festivity to daily chores.
2. Aromatic Home Care Products - Developing scented home care products offers consumers a multisensory experience and can drive incremental sales during holiday seasons.
3. Limited-edition Holiday Scents - Introducing limited-edition scents for holiday seasons provides an opportunity for brands to create excitement, attract new customers, and boost sales.
Industry Implications
1. Home Care - The home care industry can leverage winter-themed scents to offer innovative and appealing products that enhance the consumer cleaning experience.
2. Fragrance and Cosmetics - The fragrance and cosmetics industry can collaborate with home care brands to develop unique scents for laundry detergents, fabric conditioners, and other household products.
3. Retail and Consumer Goods - Retailers and consumer goods companies can collaborate with home care brands to create limited-edition holiday scents, attracting shoppers and increasing sales during festive seasons.
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