Rdio's Streaming Service Has Undergone a Complete Redesign
Vasiliki Marapas — September 26, 2014 — Tech
Rdio's streaming service has recently unveiled a brand-new website, as well as an iOs and Android app, in order to highlight its free streaming options.
Previously, Rdio has focused more on its subscription service, with its free content falling by the wayside. The redesign calls attention to the free content by introducing more supplementary, custom radio stations. This is especially important because users of the free service are restricted to station-listening.
The app also includes interactive new features; for instance, users can now find new content by way of recommendations based on what their friends are listening to. Recommendations can also be based on brands on celebrities that users follow. Ultimately, the redesign offers a "first-class on-demand experience" for users.
Previously, Rdio has focused more on its subscription service, with its free content falling by the wayside. The redesign calls attention to the free content by introducing more supplementary, custom radio stations. This is especially important because users of the free service are restricted to station-listening.
The app also includes interactive new features; for instance, users can now find new content by way of recommendations based on what their friends are listening to. Recommendations can also be based on brands on celebrities that users follow. Ultimately, the redesign offers a "first-class on-demand experience" for users.
Trend Themes
1. Personalized Recommendations - Rdio's new redesign incorporates personalized recommendations based on friends' listening habits and brands or celebrities users follow, signaling an opportunity for personalized recommendation algorithms in streaming apps.
2. Highlighting Free Content - Rdio's focus on highlighting free streaming options in its redesign shows a trend towards emphasizing freemium models in streaming apps, opening up potential for disruptive innovation in monetizing free users.
3. Interactive Features - The introduction of interactive features in Rdio's app, such as finding new content based on friends' recommendations, points to the growing trend of integrating social and interactive elements into streaming apps, presenting opportunities for disruptive social integration innovation.
Industry Implications
1. Music Streaming - Rdio's redesign in the music streaming industry demonstrates the potential for disrupting the market by emphasizing freemium models and personalized recommendations.
2. Mobile App Development - The introduction of interactive features and personalized recommendations in Rdio's app redesign highlights the potential for disruptive innovation in the mobile app development industry, specifically in integrating social and interactive elements into streaming apps.
3. Data Analytics - Rdio's new redesign, with its focus on personalized recommendations, presents an opportunity for disruptive innovation in data analytics by leveraging user preferences and social connections to enhance the streaming experience.
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