SHOOP's Spring/Summer 2014 is Music to our Eyes and Ears
trendstop.com — October 18, 2013 — Fashion
References: blog.trendstop
Urban unisex brand SHOOP is known for creating cool collections with an edge, but its latest designs for Spring/Summer 2014 go one step further. Taking inspiration from the concept of online music streaming, the Bounce collection is all about sporty separates emblazoned with scratchy Soundcloud waves. Allegedly, one Justin Timberlake song in particular influenced the line, with the sound recreated on garms visually through digital loops. Highlights include jogging pants, sport shorts and fisherman hats, as well as reversible products. All pieces come together for a feel of streetwise edge.
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Trend Themes
1. Online Music Streaming-inspired Clothing - Disruptive innovation opportunity: Create clothing lines that incorporate visual representations of popular songs or sounds from online music streaming platforms.
2. Sporty Separates with Soundcloud Waves - Disruptive innovation opportunity: Design sporty apparel featuring scratchy Soundcloud waves to appeal to music enthusiasts and streetwear lovers.
3. Digital Loop-emblazoned Streetwise Fashion - Disruptive innovation opportunity: Develop a collection of streetwise fashion items embellished with digital loops, capturing the futuristic vibe of online music streaming.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge the worlds of fashion and music by incorporating elements of online music streaming into clothing collections.
2. Streetwear - Disruptive innovation opportunity: Fuse streetwear aesthetics with digital representations of music to create unique clothing items that resonate with urban fashion enthusiasts.
3. Apparel - Disruptive innovation opportunity: Introduce reversible products and sporty separates adorned with visual representations of popular songs, catering to the demand for innovative and trendy apparel.
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