'Lily Puffs' Makes Its Superfood Snack from Water Lily Seeds
Laura McQuarrie — September 18, 2017 — Lifestyle
References: vedicbrands & foodbusinessnews.net
With its Lily Puffs, Vedic Brands is on a mission to help consumers rediscover the wonders of ancient superfoods.
While many health-conscious consumers have come to be introduced to a variety of superfood ingredients over the last few years, Lily Puffs set themselves apart as snacks made from water lily seeds.
The all-natural Lily Puffs Vegan Cheddar flavor is made with puffed and roasted water lily seeds, organic extra virgin coconut oil, nutritional yeast, plus sea salt and paprika. As such, Lily Puffs are described as being "like a cheese puff, but natural." On top of being drawn to the unique ingredient that makes up the base of this snack, consumers will appreciate that the snack contains no chemicals or preservatives.
While many health-conscious consumers have come to be introduced to a variety of superfood ingredients over the last few years, Lily Puffs set themselves apart as snacks made from water lily seeds.
The all-natural Lily Puffs Vegan Cheddar flavor is made with puffed and roasted water lily seeds, organic extra virgin coconut oil, nutritional yeast, plus sea salt and paprika. As such, Lily Puffs are described as being "like a cheese puff, but natural." On top of being drawn to the unique ingredient that makes up the base of this snack, consumers will appreciate that the snack contains no chemicals or preservatives.
Trend Themes
1. Superfood Snacks - Lily Puffs is a new player in the market of healthy snacks that uses water lily seeds as its main ingredient, setting itself apart from other superfood snacks.
2. Plant-based Alternatives - Lily Puffs Vegan Cheddar flavor uses organic coconut oil and nutritional yeast, providing a plant-based snack that appeals to vegans and vegetarians.
3. Natural Ingredients - Lily Puffs prides itself on using all-natural ingredients and having no chemicals or preservatives in any of its flavors.
Industry Implications
1. Healthy Snacks - Lily Puffs represents a new entrant into the market for healthy, natural, and innovative snacks, opening opportunities for startups and small food companies in the health and wellness industry.
2. Plant-based Food - The rise of plant-based alternatives is creating opportunities for more companies to develop innovative snacks and food items similar to Lily Puffs, increasing revenue streams for established food companies interested in diversifying their product offerings.
3. Natural Food Supplements - Lily Puffs offers consumers a new way to think about incorporating superfoods into their diets. This can create opportunities for the natural food supplement industry to develop innovative products that utilize different healthy and sustainably sourced ingredients.
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