Organic 'HIPPEAS' Appeal to a New Generation of Hippies
Laura McQuarrie — June 23, 2016 — Lifestyle
References: hippeas & thedieline
'HIPPEAS' are organic chickpea snacks that come in a unique puffed format in order to deliver high fiber and protein, while also being low in fat and gluten-free. These inventive chickpea snacks are branded for a new generation of health-conscious consumers, with flavorful product names like 'In Herbs We Trust' and 'Far-Out Fajita.' The relaxed and friendly nature of the product comes through with a bright yellow color scheme and elements of a smiling face on the product packaging.
As well as putting an emphasis on health and sustainability, HIPPEAS partnered with Farm Africa for a 'Food for Good' initiative that provides support to farmers in Eastern Africa for every pack sold.
Snacks made with pulses—legumes, beans and peas—are becoming extremely popular as sources of interesting flavor, texture and protein.
As well as putting an emphasis on health and sustainability, HIPPEAS partnered with Farm Africa for a 'Food for Good' initiative that provides support to farmers in Eastern Africa for every pack sold.
Snacks made with pulses—legumes, beans and peas—are becoming extremely popular as sources of interesting flavor, texture and protein.
Trend Themes
1. Organic Snacks - The rising demand for organic snacks creates opportunities for innovative and sustainable snack brands like 'HIPPEAS'.
2. Puffed Snacks - The puffed format trend in snacks presents an opportunity for brands to provide healthier and gluten-free snack options, as demonstrated by 'HIPPEAS'.
3. Socially Conscious Snacks - Creating snacks that support a social cause, like 'HIPPEAS' partnership with Farm Africa, taps into the growing consumer demand for socially responsible products.
Industry Implications
1. Organic Food - The rise of organic snack brands indicates opportunities within the organic food industry to meet the demand for health-conscious and sustainable products.
2. Snack Foods - The popularity of puffed snacks and the desire for gluten-free options presents an opportunity for innovation and growth within the snack food industry.
3. Social Impact - The success of socially conscious snack brands, like 'HIPPEAS', highlights the potential for social impact initiatives within the food industry.
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