'Leap Second' Lets Users Record Journals with One Second of Video Per Day
Joey Haar — October 17, 2017 — Social Media
References: itunes.apple & producthunt
Social media has made public documentation of people's lives all but ubiquitous, and 'Leap Second' is a new app that lets people share in a new, albeit limited, way. The app is essentially a video journal, but rather than serving as yet another medium for posting a life vlog, the app expressly prevents oversharing. Instead, users are kept to posting just a single second of video per day.
One second of video is little more than a still picture most of the time, and that's the point. The idea with Leap Second is to encourage people to focus in on the most interesting aspects of their daily lives — to make the app worthwhile, users have no choice but to distill their lives into the most salient moments.
One second of video is little more than a still picture most of the time, and that's the point. The idea with Leap Second is to encourage people to focus in on the most interesting aspects of their daily lives — to make the app worthwhile, users have no choice but to distill their lives into the most salient moments.
Trend Themes
1. Minimalistic Sharing - The 'Leap Second' app taps into the trend of minimalistic sharing by allowing users to post just one second of video per day, encouraging them to focus on the most interesting aspects of their lives.
2. Selective Social Media - The app's restriction on oversharing aligns with the trend of selective social media, where users are more conscious of what they share online and prefer to curate their content.
3. Micro-journaling - The rise of micro-journaling as a trend in personal documentation presents an opportunity for 'Leap Second' to cater to individuals who want to capture and share concise moments from their daily lives.
Industry Implications
1. Social Media - The 'Leap Second' app disrupts traditional social media platforms by offering a unique and limited way of sharing personal moments.
2. Video Sharing - Within the video sharing industry, 'Leap Second' introduces a disruptive innovation by challenging the conventional format of longer videos and promoting concise one-second clips.
3. Personal Productivity - The app's focus on distilling daily moments into the most salient captures taps into the personal productivity industry, providing users with a tool to reflect on and document their daily experiences efficiently.
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