How socially conscious credit cards align with ethical consumer virtues
Implications - Consumers are actively seeking to be more socially conscious, from making charitable donations to taking eco initiatives. Credit cards offering these types of rewards programs align with these virtues. Coordinating product features with client conscience entices consumers to spend more freely.
Trend Themes
1. Socially Conscious Credit Cards - Credit cards offering rewards programs that align with consumer social and environmental values, thereby enticing consumers to spend more freely.
2. Microlending Credit Cards - Credit cards that promote microlending or give back towards environmental protection projects, thus offering opportunities for socially conscious consumption.
3. Green Credit Cards - Credit cards made of environmentally friendly materials and offering rewards or the option to make donations towards environmentally friendly charities or initiatives.
Industry Implications
1. Finance - Finance professionals can benefit from partnering with socially conscious organizations in order to provide rewards programs that satisfy consumers' desire for socially responsible consumption.
2. Charity - Charity organizations can benefit from partnering with credit card companies and banks to develop programs that allow consumers to make donations towards causes they believe in.
3. Technology - Technology companies can develop applications that allow users to easily make microlending grants or donations towards environmental protection projects using their credit card as a tool for social good.
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28,146 Total Clicks
Date Range:
Feb 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
