Leonardo DiCaprio & HSBC
Leonardo DiCaprio continued to promote eco and environmental awareness with his first visit to Hong Kong to promote local bank HSBC's new “Green Credit Cardâ€.
A joint project between HSBC and The Leonardo DiCaprio foundation, the green credit card is made of environment-friendly materials and uses digital bills to cut down paper consumption. Also, every transaction will contribute to a local environmental protection project.
DiCaprio said, “This pioneering initiative will enable people of Hong Kong to make their own green mark each and every day.â€
DiCaprio also attended the premier of his film, The 11th Hour in Hong Kong. Read what Bianca wrote about his environmental movie here:
A joint project between HSBC and The Leonardo DiCaprio foundation, the green credit card is made of environment-friendly materials and uses digital bills to cut down paper consumption. Also, every transaction will contribute to a local environmental protection project.
DiCaprio said, “This pioneering initiative will enable people of Hong Kong to make their own green mark each and every day.â€
DiCaprio also attended the premier of his film, The 11th Hour in Hong Kong. Read what Bianca wrote about his environmental movie here:
Trend Themes
1. Eco-friendly Credit Cards - The trend of producing credit cards with environmentally-friendly materials presents an opportunity for disruptive innovation in the banking sector.
2. Digital Billing - The trend of using digital bills instead of paper bills in credit card transactions offers an opportunity for disruptive innovation in the financial technology industry.
3. Transaction-based Environmental Contributions - The trend of credit card transactions contributing to local environmental protection projects opens up opportunities for disruptive innovation in the green finance sector.
Industry Implications
1. Banking - The banking industry can explore disruptive innovation opportunities by developing eco-friendly credit cards.
2. Financial Technology - The financial technology industry can capitalize on the trend of digital billing in credit card transactions to drive disruptive innovation.
3. Green Finance - The green finance sector can leverage transaction-based environmental contributions from credit card usage for disruptive innovation in sustainable investing and lending.
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