This Christmas KitKat Commercial is Devoid of All Seasonal Motifs
Laura McQuarrie — December 22, 2015 — Marketing
References: kitkat & creativeguerrillamarketing
Rather than producing the sort of advertisements that incite consumers to purchase products or feel a certain way at this time of year, a KitKat commercial was created to provide a 'Christmas Break.'
If watched on mute, consumers would only see a gray-white screen that's devoid of any seasonal colors or familiar festive motifs. With the audio on, there's only a soothing voice that promises that there will be no pretend families, snowflakes, sentimental songs, silly santa hats or jingle bells. As the commercial's narrator puts it: "It's nice for a change, isn't it?" Following this is the brand's iconic slogan.
While this specific ad was created just for Christmas, the simplicity and neutral tone of the ad could be reworked to suit any time of the year.
If watched on mute, consumers would only see a gray-white screen that's devoid of any seasonal colors or familiar festive motifs. With the audio on, there's only a soothing voice that promises that there will be no pretend families, snowflakes, sentimental songs, silly santa hats or jingle bells. As the commercial's narrator puts it: "It's nice for a change, isn't it?" Following this is the brand's iconic slogan.
While this specific ad was created just for Christmas, the simplicity and neutral tone of the ad could be reworked to suit any time of the year.
Trend Themes
1. Minimalistic Marketing - Disruptive opportunity to abandon traditional marketing techniques and adopt a clean, simple and honest promotional message
2. Anti-festive Advertising - Opportunity to reach audiences who are tired of traditional festive advertising by creating ads with alternative themes and messages
3. Audio-driven Advertisements - Opportunity to create audio-driven advertisements that focus on a soothing voice, ambient sounds or unique audio experiences to stand out from traditional, visually-driven ads
Industry Implications
1. Consumer Goods - Disruptive opportunity to create consumer goods advertisements that stand out by abandoning conventional festive themes and colors
2. Media and Entertainment - Opportunity to create audio-driven advertising campaigns that offer listeners a unique auditory experience
3. Hospitality Industry - Disruptive opportunity to create hotel, restaurant or travel advertisements that promise minimalist, anti-festive experiences for customers seeking to avoid traditional festivities
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