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Pop Culture Indulgence

Modern treats offer ways for consumers to express their media awareness

Implications - With movies and media continuing to dominate online culture, consumers are turning to confectionary customization as a way to pay tribute to those ideas. Pop culture sweets represent a playful way for savvy consumers to express their knowledge and interest in viral media. This illustrates the growing popularity of expressing creativity through existing content online; essentially, you don't need to create to be creative.

Trend Themes
1. Pop Culture Customization - Consumers are turning to confectionary customization as a way to pay tribute to viral media and express creativity through existing content online.
2. Geeky Desserts - Desserts themed around popular movies, TV shows, and fandoms are gaining popularity and offer a unique way of celebrating special occasions.
3. Detailed Designs - Bakers are creating intricate and detailed designs on desserts, achieving realism and staying true to the essence of the pop culture references.
Industry Implications
1. Food and Beverage Industry - Business professionals can explore the demand for customized confectionery desserts and create unique products around popular franchises.
2. Pop Culture Merchandise Industry - Professionals working in the pop culture merchandise industry can collaborate with bakeries to produce desserts that relate to their merchandise.
3. Event Planning and Catering Industry - Event planners and caterers can add an extra element of excitement to events by offering customized dessert options that feature pop culture themes and designs.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
671,904 Total Clicks
Date Range:
Jan 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cat Meme-Tributing Treats
Cat Meme-Tributing Treats
These Grumpy Cat Cookies by Whipped Bake Shop Will Make Sourpusses Smile
These Grumpy Cat Cookies by Whipped Bake Shop are perfect for the crabby and cranky love of your life. Paying tribute to Grumpy Cat, a meme that has since exploded to Internet stardom thanks to... MORE
Dramatic Drug-Inspired Sweets
Dramatic Drug-Inspired Sweets
Blue Sky Candy is Designed After Breaking Bad Plot Points
The immensely popular television drama Breaking Bad has seemingly spread outward into all areas of pop culture and Blue Sky Candy is the latest innovation to pop up, which is a sweet treat that’... MORE
Massive Sci-Fi Gingerbread Structures
Massive Sci-Fi Gingerbread Structures
Magnolia Hotel Unveiled a Spectacular Star Wars Gingerbread
Every November, Canada holds its National Gingerbread showcase, and this year’s competition will be out-of-this-world thanks to one British Columbia restaurateur’s world-class Star Wars... MORE
Fantasy Film Desserts
Fantasy Film Desserts
These Superfan-Made Hobbit Cupcakes Celebrate Birthdays and Movie Releases
These magically decorated Hobbit cupcakes would make a delicious addition to any meal of the day. This is especially relevant as the small creatures created by J.R.R. Tolkein are known to eat many... MORE
Middle Earth Desserts
Middle Earth Desserts
The Lord of the Rings Cake Pops is Fantastically Detailed
With the highly anticipated movie ‘The Hobbit: The Desolation of Smaug’ in theaters this month, people will be able to celebrate with the Lord of the Rings Cake Pops. What better way to... MORE
Cat Meme Cake Pops
Cat Meme Cake Pops
Bakerella's Grumpy Cat Cake Pops Are Adorably Sweet
Bakerella is well-known online for her inventive sweets and these uncanny Grumpy Cat cake pops are no exception. These creations by Angie Dudley of Bakerella combine two extremely good things: cake... MORE
Edible Christmas Movie Desserts
Edible Christmas Movie Desserts
This 'How the Grinch Stole Christmas Cake' Has a Dangling Max
This ‘How the Grinch Stole Christmas cake’ has all the details of a pivotal moment in the childhood film. A smiling Grinch stands at the top of the mountain with a big smile on his face,... MORE

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