Modern treats offer ways for consumers to express their media awareness
Implications - With movies and media continuing to dominate online culture, consumers are turning to confectionary customization as a way to pay tribute to those ideas. Pop culture sweets represent a playful way for savvy consumers to express their knowledge and interest in viral media. This illustrates the growing popularity of expressing creativity through existing content online; essentially, you don't need to create to be creative.
Trend Themes
1. Pop Culture Customization - Consumers are turning to confectionary customization as a way to pay tribute to viral media and express creativity through existing content online.
2. Geeky Desserts - Desserts themed around popular movies, TV shows, and fandoms are gaining popularity and offer a unique way of celebrating special occasions.
3. Detailed Designs - Bakers are creating intricate and detailed designs on desserts, achieving realism and staying true to the essence of the pop culture references.
Industry Implications
1. Food and Beverage Industry - Business professionals can explore the demand for customized confectionery desserts and create unique products around popular franchises.
2. Pop Culture Merchandise Industry - Professionals working in the pop culture merchandise industry can collaborate with bakeries to produce desserts that relate to their merchandise.
3. Event Planning and Catering Industry - Event planners and caterers can add an extra element of excitement to events by offering customized dessert options that feature pop culture themes and designs.
7 Featured, 59 Examples:
673,419 Total Clicks
Date Range:
Jan 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
