Firebox’s Blue Bath Salts Mimic the Crystal Meth from Breaking
Kyle Towers — May 1, 2013 — Lifestyle
These blue bath salts from Firebox mimic the iconic blue and pure crystal meth from television’s Breaking Bad. The combination is an intricate parody that plays on the street drug bath salts, crystal meth and Breaking Bad.
The once wholesome bathing product that was used by sophisticated bathers is now forever tarnished after the recent bath salt incidents that have given it a bad name. This latest creation does not help that effort. It seems is though bath salts are now for badasses and this product has marketed its “stuff” appropriately. You certainly won’t find these blue bath salts in your grandmother’s bathroom.
To stay consistent with the theme, the website selling the salts is offering it as if it is a drug with lingo associated with such.
The once wholesome bathing product that was used by sophisticated bathers is now forever tarnished after the recent bath salt incidents that have given it a bad name. This latest creation does not help that effort. It seems is though bath salts are now for badasses and this product has marketed its “stuff” appropriately. You certainly won’t find these blue bath salts in your grandmother’s bathroom.
To stay consistent with the theme, the website selling the salts is offering it as if it is a drug with lingo associated with such.
Trend Themes
1. TV Series-inspired Toiletries - Opportunity for brands to create toiletries inspired by popular TV series, offering a unique and nostalgic experience for consumers.
2. Parody Marketing - The use of parody marketing to create intriguing and attention-grabbing products that resonate with fans of a particular TV show.
3. Rebranding Controversial Products - The opportunity to rebrand and redefine controversial products, like bath salts, in a creative and unexpected way.
Industry Implications
1. Personal Care - The personal care industry can leverage pop culture and nostalgia to create unique and appealing products for consumers.
2. Entertainment Merchandise - Opportunity for entertainment merchandise companies to expand their offerings and capitalize on the popularity and fan base of TV series.
3. Marketing and Advertising - The marketing and advertising industry can explore the use of parody and unconventional strategies to promote products and generate buzz.
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