Nerdy accessories illustrates a move toward gaining mass market recognition
Implications - With consumers becoming more confident in expressing their views, preferences for products beyond those tailored to a specific gender are emerging, opening up the door for more androgynous designs. By infusing stereotypical male references into female-catered products, brands aim to expand traditionally gendered products to a wider market audience. This illustrates a growing need to develop product recognition beyond its intended consumer demographic.
Trend Themes
1. De-genderizing Products - As consumers become more confident in expressing their preferences for products beyond those tailored to a specific gender, brands are infusing stereotypical male references into female-catered products; creating androgynous designs that aim to expand traditionally gendered products to a wider market audience.
2. Geek Chic Jewelry - Gamer fashion accessories have been popping up all over the place recently, with designers creating unique and original pieces inspired by classic games & electronics, offering infinite possibilities for creating stylish jewelry that also exemplifies niche interests.
3. Tech-themed Accessories - Designers are creating subtle yet expressive accessories by taking inspiration from tech products and turning them into uniquely designed jewelry pieces, like the iNecklace inspired by the iconic power-on/off button of Apple computers.
Industry Implications
1. Fashion Industry - Fashion houses can take inspiration from this growing trend to create androgynous looking accessories and jewelry that cater to a wider market audience, beyond their traditionally gendered products.
2. Gaming Industry - Gaming houses, popular for their innovative and unique designs, can take a cue from these jewelry designers and create licensed merchandise that appeals to their massive fan base.
3. Jewelry Design - Jewelry designers can take inspiration from novelties such as retro-games, electronics, cartoons, and create unique pieces tailored to a specific niche audience with interests that extend beyond traditional jewelry.
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Date Range:
Jan 13 — Jan 14
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