Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,326 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,689 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,689 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,326 cutting edge ideas.

Misleading Cake Dinners

Clean the Sky - Positive Eco Trends & Breakthroughs

Thomas Talks About Amateur Baker Louise Caola and Her Disguised Treats

— December 2, 2013 — Lifestyle
Trend Hunter’s Thomas Wade-West expresses his enjoyment of amateur baker Louise Caola and her amazingly disguised cakes. The London-based baker took up the art of baking delicious cakes disguised as other savory foods. In her collection there are steak and potato cakes, pizza cakes, sausage and mashed potato cakes, chicken cakes and even a McDonald’s burger meal cake. Amateur baker Louise Caola made several other cakes that look just like real food but once you take a bite you will meet an unexpectedly sweet surprise.

Thomas loves the laid back atmosphere of Trend Hunter and the lack of cubicles. Working side by side with other workers and being able to listen to music are two things he really enjoys. His greatest accomplishment at Trend Hunter is getting his speed of writing to supersonic levels.
Trend Themes
1. Disguised Cakes - Opportunity for bakeries to create cakes that look like savory foods, providing a fun and unique dessert experience.
2. Unexpected Sweet Surprises - Opportunity for confectionery companies to create desserts with surprising flavors or fillings, adding an element of excitement to the eating experience.
3. Creative Baking Artistry - Opportunity for culinary schools to offer classes or workshops on the art of baking creatively disguised cakes, tapping into the growing interest in unique baking techniques.
Industry Implications
1. Bakeries - Bakeries can explore the trend of disguised cakes by offering a range of creatively designed cakes that resemble savory dishes, attracting customers looking for an innovative dessert experience.
2. Confectionery - Confectionery companies can capitalize on the trend of unexpected sweet surprises by creating products with surprising flavors or fillings, appealing to consumers seeking novel and exciting dessert options.
3. Culinary Schools - Culinary schools can seize the opportunity of creative baking artistry by incorporating classes or workshops on baking creatively disguised cakes, catering to individuals interested in mastering unique and visually appealing baking techniques.
1.9
Score
Popularity
Activity
Freshness