Sachajuan's Shampoo & Conditioner Fight the Effects of Pollution
Laura McQuarrie — August 27, 2019 — Fashion
References: instagram & cosmeticsbusiness
Haircare brand Sachajuan launched a pair of anti-pollution haircare products that are designed to help combat the effects of pollution on the hair and scalp—such as the fact that external stressors can reduce shine and fade color. The Anti Pollution Shampoo and companion Anti Pollution Conditioner are ideal for consumers who live in areas of high pollution, wash their hair with hard water and experience a coarse or rough hair texture.
Some of the key ingredients in the anti-pollution haircare products are ocean silk technology with cold water algaes to form weightless, protective barriers on the scalp. In the formulas, there's also a blend of fruit-derived AHAs that are useful for smoothing and cleaning hair. By using these products, customers are said to be able to experience deep cleansing, enhanced shine, moisture balance and hair that feels cleaner for longer.
Some of the key ingredients in the anti-pollution haircare products are ocean silk technology with cold water algaes to form weightless, protective barriers on the scalp. In the formulas, there's also a blend of fruit-derived AHAs that are useful for smoothing and cleaning hair. By using these products, customers are said to be able to experience deep cleansing, enhanced shine, moisture balance and hair that feels cleaner for longer.
Trend Themes
1. Anti-pollution Haircare - The growing concern for environmental safety increases the demand for anti-pollution haircare products for a healthier lifestyle.
2. Oceanic Haircare Ingredients - Innovative companies that use ocean-derived components in their haircare products create a unique selling point for nature-conscious customers.
3. Fruit-derived Ahas in Haircare - Incorporating fruit-derived AHAs in haircare formulas prove to be popular for hair that seeks rejuvenation and revitalization.
Industry Implications
1. Haircare - Existing haircare companies should infuse their products with anti-pollution ingredients to cater to environmentally conscious consumers and retain existing customers.
2. Cosmetics - Cosmetic companies can enter the haircare market by offering unique and sustainable ingredients such as ocean silk technology and fruit-derived AHAs for a wider variety of products.
3. Eco-friendly Products - The anti-pollution haircare industry paves the way for eco-friendly products and encourages companies to opt for sustainable and biodegradable packaging that appeals to environmentally aware consumers.
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