This Pre-Shampoo Treatment Filters Out Minerals in City Water
Laura McQuarrie — August 12, 2019 — Fashion
References: lookfantastic & bustle
The Color WOW Dream Filter Treatment from Lookfantastic is an innovative pre-shampoo treatment that helps to filter out the minerals that build up in the hair over time, typically from city living and using hard water. According to the beauty brand, "Traces of copper, iron, magnesium, calcium, chlorine and others found in tap water remain in your hair, distorting color over time and making it appear yellow, brassy, greenish and dull."
The pre-shampoo spray is useful for all hair types and textures and promises to add dimension to all colors and brighten hair by detoxifying it. As a hair product that's meant to be used before hopping in the shower, the Color WOW Dream Filter Treatment can be applied to dry hair and left for one to three minutes before shampooing.
The pre-shampoo spray is useful for all hair types and textures and promises to add dimension to all colors and brighten hair by detoxifying it. As a hair product that's meant to be used before hopping in the shower, the Color WOW Dream Filter Treatment can be applied to dry hair and left for one to three minutes before shampooing.
Trend Themes
1. Pre-shampoo Treatments - Opportunity to develop innovative pre-shampoo treatments that target specific hair concerns and filter out minerals from hard water.
2. City Living Haircare - Opportunity to create haircare products specifically designed to address the impact of city living and the minerals found in tap water.
3. Color-protecting Hair Products - Opportunity to create hair products that protect and enhance hair color by filtering out minerals and other contaminants.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can develop and market new pre-shampoo treatments that address specific hair concerns and filter out minerals from tap water.
2. Haircare - Haircare brands have the opportunity to create products that specifically target the effects of city living and hard water on hair, providing solutions for consumers.
3. Hair Color - The hair color industry can develop innovative products that protect and enhance hair color by filtering out minerals and other contaminants found in tap water.
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