Living Proof's 'Body Builder' Spray Delivers Tailored Results
Laura McQuarrie — August 7, 2018 — Fashion
References: livingproof & refinery29
Living Proof recently added to its Perfect hair Day (PhD) product collection with an all-new volumizing spray dubbed 'Body Builder.' This hair product is said to combine the benefits of the brand's multitasking Flex Hairspray with its Full Dry Volume Blast.
While many hairstyling products only offer one level of boost, this innovative product from Living Proof boasts a nozzle that can be twisted for "more body" or "less body," depending on one's desired level of results.
This new hair product is part of a new wave of volumizing sprays that is helping consumers to achieve a strong level of hold that still allows for their strands to retain a touchable softness and smooth texture that is brushed, styled and reworked for the utmost ease.
While many hairstyling products only offer one level of boost, this innovative product from Living Proof boasts a nozzle that can be twisted for "more body" or "less body," depending on one's desired level of results.
This new hair product is part of a new wave of volumizing sprays that is helping consumers to achieve a strong level of hold that still allows for their strands to retain a touchable softness and smooth texture that is brushed, styled and reworked for the utmost ease.
Trend Themes
1. Customizable Volumizing Sprays - Living Proof's 'Body Builder' spray allows users to customize the level of body in their hair, disrupting the traditional one-level boosting products.
2. Multitasking Hair Products - Living Proof's 'Body Builder' spray combines the benefits of a hairspray and a volume blast, offering convenience and versatility to consumers.
3. Touchable Hold and Texture - The new wave of volumizing sprays, like Living Proof's 'Body Builder,' provide a strong hold while maintaining a soft and smooth texture, giving consumers the ability to brush, style, and rework their hair easily.
Industry Implications
1. Hair Care - The customizable feature of Living Proof's 'Body Builder' spray presents an innovative opportunity for the hair care industry to provide tailored solutions for users' varying hair needs.
2. Beauty - The emergence of multitasking hair products, such as Living Proof's 'Body Builder,' offers disruptive innovation opportunities within the beauty industry by addressing the demand for convenience and versatility in hair styling.
3. Consumer Goods - Touchable hold and texture, as demonstrated by Living Proof's 'Body Builder' spray, open up opportunities for disruptive innovation in the consumer goods industry as consumers seek products that deliver both performance and easy styling.
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