Twinings' Cold In’fuse Teas are Specially Designed for Cold Water
Laura McQuarrie — September 19, 2018 — Lifestyle
References: twinings & campaignlive
While Twinings is a tea brand that is steeped in tradition, it launched Twinings Cold In’fuse as a wellness-centric line for a new generation. This line of tea is naturally free from sugar and specifically designed for preparing with cold water—which makes the tea bags ideal for dropping into a water bottle on the go.
The Twinings Cold In’fuse teas are made with all-natural fruits and botanical ingredients in a trio of flavors that come in at less than 10 calories per serving.
As of the spring of this year, a sugar tax was put on soft drinks in the UK as part of an initiative to get consumers healthier, as well as get companies to reduce the high sugar levels in beverages. Since health-conscious consumers are looking for reduced sugar and low-sugar options, there is an immense amount of opportunity for brands to explore flavorful alternatives that support well-being.
The Twinings Cold In’fuse teas are made with all-natural fruits and botanical ingredients in a trio of flavors that come in at less than 10 calories per serving.
As of the spring of this year, a sugar tax was put on soft drinks in the UK as part of an initiative to get consumers healthier, as well as get companies to reduce the high sugar levels in beverages. Since health-conscious consumers are looking for reduced sugar and low-sugar options, there is an immense amount of opportunity for brands to explore flavorful alternatives that support well-being.
Trend Themes
1. Sugar-free Beverages - Opportunity to create a range of low-sugar or zero sugar cold beverages that cater to health-conscious consumers.
2. Natural Ingredients - Opportunity to use all-natural fruits and botanicals in cold infusion teas to appeal to consumers looking for healthier beverage options.
3. Convenient Hydration Solutions - Opportunity to create more convenient and portable beverage options, like tea bags designed for cold water, that cater to busy, on-the-go consumers.
Industry Implications
1. Beverage - This trend presents disruptive innovation opportunities for the beverage industry to create new, healthier beverage options with natural ingredients and lower sugar content.
2. Wellness - This trend presents disruptive innovation opportunities for the wellness industry to create packaging and messaging that cater to health-conscious consumers seeking convenient and healthy beverage options.
3. Sustainability - This trend presents disruptive innovation opportunities for the sustainability industry to create eco-friendly and sustainable packaging alternatives for the new range of cold infusion teas and beverages.
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