Honest Fields' Organic Puffs are Positioned as a Stress-Relieving Snack
Laura McQuarrie — January 29, 2019 — Lifestyle
References: honestfields & neuheiten.koelnmesse.net
Inspired by the nutritious and stress-relieving qualities of matcha, Honest Fields set out to create healthy, organic puffs. The zero-calorie, no-sugar-added, vegan-friendly Matcha and Lime Organic Puffs are free from a range of ingredients— including palm oil—and are made with just a base of corn flour, rapeseed oil and chlorella powder, as well as a natural flavors, sweeteners and antioxidants.
According to the brand, "relaxation is a by-product of snacking" and it sees the Matcha & Lime organic puffs as a way for consumers to support "zen-ification."
While many people are familiar with the idea of curling up with a hot cup of green tea for its soothing properties, a new wave of functional snacks for stress relief are emerging to calm the many people who constantly suffer from frazzled nerves and scattered minds.
According to the brand, "relaxation is a by-product of snacking" and it sees the Matcha & Lime organic puffs as a way for consumers to support "zen-ification."
While many people are familiar with the idea of curling up with a hot cup of green tea for its soothing properties, a new wave of functional snacks for stress relief are emerging to calm the many people who constantly suffer from frazzled nerves and scattered minds.
Trend Themes
1. Functional Stress-relief Snacks - Opportunity to create more healthy snack alternatives with stress-relieving qualities.
2. Zero-calorie Organic Puffs - Opportunity to provide snacking options with less caloric impact.
3. Clean Label - Opportunity to cater to consumer demand for minimally processed natural ingredients.
Industry Implications
1. Healthy Snacks - Opportunity to innovate within the healthy snacks market by offering functional stress-relieving options.
2. Organic Food - Opportunity to cater to consumers looking for organic options and positioning products as stress-relief aids.
3. Natural Ingredients - Opportunity to innovate within the food industry using a clean label approach and catering to consumer demand for natural ingredients.
2.1
Score
Popularity
Activity
Freshness
