Desert Essences' Toothpaste Cultivates a Healthy Microbiome
Laura McQuarrie — December 10, 2019 — Lifestyle
References: desertessence & newhope
Desert Essence's plant-powered toothpaste is packed with natural ingredients like Australian tea tree, perilla seed, plus other oils and extracts to support healthy teeth and gums. The Prebiotic Plant-Based Toothpaste in Gingermint helps to support a healthy mouth microbiome with prebiotic fibers—chicory root and inulin—that fight odor-causing bacteria and favor the growth of beneficial bacteria.
Desert Essence's Prebiotic Plant-Based Toothpaste is also offered in a refreshing Mint variety, and the brand also makes Prebiotic Plant-Based Brushing Rinses in the same flavors that are meant to be used before brushing.
While consumers are familiar with seeing prebiotics in everything from skincare to supplements, these oral care products set themselves apart with their innovative plant-powered formulas.
Image Credit: Desert Essence
Desert Essence's Prebiotic Plant-Based Toothpaste is also offered in a refreshing Mint variety, and the brand also makes Prebiotic Plant-Based Brushing Rinses in the same flavors that are meant to be used before brushing.
While consumers are familiar with seeing prebiotics in everything from skincare to supplements, these oral care products set themselves apart with their innovative plant-powered formulas.
Image Credit: Desert Essence
Trend Themes
1. Plant-based Oral Care - Opportunity for oral care brands to develop plant-powered toothpastes and brushing rinses that promote a healthy mouth microbiome.
2. Prebiotic Personal Care - Opportunity for personal care brands to incorporate prebiotic ingredients, like chicory root and inulin, into their products to support a healthy microbiome.
3. Natural Dental Solutions - Opportunity for dental care brands to offer natural and effective alternatives to traditional toothpastes, utilizing natural oils and extracts.
Industry Implications
1. Oral Care Products - Opportunity for dental care brands to introduce plant-powered toothpastes and brushing rinses that promote a healthy mouth microbiome.
2. Personal Care Products - Opportunity for personal care brands to incorporate prebiotic ingredients, like chicory root and inulin, into their products to support a healthy microbiome.
3. Natural Health and Wellness - Opportunity for health and wellness brands to offer natural and effective alternatives to traditional dental care products, utilizing natural oils and extracts.
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