All Colgate Toothpaste Tubes Will Be Recyclable by 2023
Laura McQuarrie — January 20, 2022 — Eco
References: fastcompany
One of the world's largest toothpaste brands is launching sustainable packaging that has the potential to reduce the amount of Colgate Toothpaste Tubes that end up in the landfill each year. Thanks to the plastic and aluminum content in toothpaste tubes, they are not easily recycled but Colgate is changing this with toothpaste tubes that can go into curbside recycling bins.
These redesigned toothpaste tubes have been years in the making and they are expected to start rolling out in the spring of this year for the brand's most popular lines. And by 2023, the brand anticipates that every single tube in its portfolio will be recyclable in the United States. To encourage a change in consumer behavior, the redesigned tubes encourage consumers to recycle them, rather than throw them in the trash.
These redesigned toothpaste tubes have been years in the making and they are expected to start rolling out in the spring of this year for the brand's most popular lines. And by 2023, the brand anticipates that every single tube in its portfolio will be recyclable in the United States. To encourage a change in consumer behavior, the redesigned tubes encourage consumers to recycle them, rather than throw them in the trash.
Trend Themes
1. Recyclable Packaging - There is an opportunity for toothpaste brands to follow Colgate's lead and invest in more sustainable packaging, which can increase brand loyalty among eco-conscious consumers.
2. Circular Economy - Toothpaste companies can explore the circular economy model by incorporating recycled materials in their manufacturing process and creating a closed-loop system to reduce waste.
3. Behavioral Change - By redesigning product packaging and encouraging consumers to recycle, toothpaste companies can play a role in creating a more sustainable future and shift consumer behavior towards eco-friendliness.
Industry Implications
1. Oral Care - Toothpaste companies have an opportunity to differentiate themselves and lead the oral care industry in sustainability and eco-friendliness.
2. Packaging - Packaging companies can invest in research and development to create more sustainable and easily recyclable materials for toothpaste and other personal care products.
3. Waste Management - Waste management companies can explore new recycling technologies and partnerships with toothpaste and other personal care companies to increase recycling rates and reduce waste to landfills.
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