Purina Launched a 'Pup-Up' Livestream for New Puppy Owners
Grace Mahas — August 26, 2020 — Social Good
References: animalleague.org & facebook
In honor of National Dog Day, Purina partnered with North Shore Animal Leauge America to launched a 'Pup-Up' video live stream on Facebook that features adorable adoptable puppies. The event not only gives viewers a chance to see charming four-legged canines, but also get some useful information Purina’s senior feeding behaviorist, Dr. Annie Valuska, Ph.D., and veterinarian, Dr. Callie Harris, DVM.
The duo will answer questions surrounding puppy nutrition, eating habits, and tips on raising a healthy puppy. For example, according to a recent survey, most puppy owners know dogs under a year old are considered puppies, but the majority don't realize breed size determines how long their dog is considered a puppy and ultimately how long they need to eat puppy food.
"Today's livestream is the perfect opportunity to highlight the importance of rescue and adoption and illustrate the beautiful animals just waiting for adoption at local shelters and rescue organizations," said Joanne Yohannan, SVP, Operations, North Shore Animal League America. "We are grateful to Purina for their commitment to our mission and their support."
Image Credit: Purina
The duo will answer questions surrounding puppy nutrition, eating habits, and tips on raising a healthy puppy. For example, according to a recent survey, most puppy owners know dogs under a year old are considered puppies, but the majority don't realize breed size determines how long their dog is considered a puppy and ultimately how long they need to eat puppy food.
"Today's livestream is the perfect opportunity to highlight the importance of rescue and adoption and illustrate the beautiful animals just waiting for adoption at local shelters and rescue organizations," said Joanne Yohannan, SVP, Operations, North Shore Animal League America. "We are grateful to Purina for their commitment to our mission and their support."
Image Credit: Purina
Trend Themes
1. Livestreamed Adoption Events - Livestreaming adoption events provide an interactive and informative platform for viewers to learn about pet adoption and puppy care.
2. Expert Q&A Sessions - Online Q&A sessions with experts in pet nutrition and veterinary care offer valuable insights and guidance for new puppy owners.
3. Promoting Rescue and Adoption - Collaborations between pet food brands and animal shelters help raise awareness about the importance of rescue and adoption.
Industry Implications
1. Pet Adoption - Livestreamed adoption events can create new opportunities for animal shelters to connect with potential adopters and facilitate pet adoptions.
2. Pet Food - Collaborating with experts in pet nutrition allows pet food brands to provide educational content and establish themselves as trusted sources for pet owners.
3. Veterinary Care - Hosting Q&A sessions with veterinarians helps veterinary care providers reach a wider audience and offer guidance on pet wellness.
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