Kitty Sift is a Cat Litter Alternative Made from 100% PCR Cardboard
Laura McQuarrie — February 3, 2021 — Eco
References: kittysift & petfoodprocessing.net
Kitty Sift is an innovative, scoop-free cat litter liner that's made with 100% post-consumer waste recycled cardboard. The disposable solution helps to save cat owners the trouble of fussing with plastic scoops, liners and trays that foster the buildup of odors and bacteria. Kitty Sift offers a convenient and sustainable alternative with a water-resistant design that's free from plastic and effective for keeping cat litter fresher for longer.
To suit a range of cat owners' needs, the product can be purchased in different multi-packs with various quantities and sizes, including Large and Jumbo options.
The innovative company was recognized as a 2021 Pet Care Innovation Prize winner by Nestlé Purina PetCare and the startup is one of a handful that was selected to benefit from collaboration and mentorship.
To suit a range of cat owners' needs, the product can be purchased in different multi-packs with various quantities and sizes, including Large and Jumbo options.
The innovative company was recognized as a 2021 Pet Care Innovation Prize winner by Nestlé Purina PetCare and the startup is one of a handful that was selected to benefit from collaboration and mentorship.
Trend Themes
1. Sustainable Pet Care - The trend of using eco-friendly and biodegradable materials for pet care products like kitty litter liners can disrupt the conventional landfill-filling options.
2. Disposable Alternatives - As people look for more convenient options in their lives, disposable yet sustainable pet care products like Kitty Sift which are made of recycled cardboard provide a unique opportunity for startups and established companies to meet this consumer need.
3. Scoop-free Solutions - Innovative products such as Kitty Sift that provide a scoop-free solution to cat litter management will gain more traction among cat owners and present opportunities for disruption in the pet care industry.
Industry Implications
1. Pet Care - The pet care industry can innovate and cater to eco-conscious pet owners by introducing more sustainable and biodegradable pet care products.
2. Recycling - Recycling companies can look into more ways of using post-consumer recycled materials like cardboard to create eco-friendly, disposable products and grow their waste management segment.
3. Startups - Startups can disrupt traditional cat litter liner products by providing more sustainable and easy-to-use options that eliminate the need for plastic scoops and trays.
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