The Iggy Azalea 'Fancy' Video is a Throwback to the 90s & 'Clueless'
Laura McQuarrie — March 6, 2014 — Pop Culture
The Iggy Azalea 'Fancy' video has been absolutely blowing up online as of late, particularly because Azalea has styled her latest music video to almost be a shot-for-shot remake of the 90s cult movie Clueless.
In the video, Azalea dons Chanel jumpers, Betsey Johnson robes, Alexander Wang bras and Calvin Klein t-shirts that hit Cher's style spot on. To get dressed, instead of a computer, Azalea scrolls through the options in her closet via a modern tablet. However, the rest of the music video looks like it came right out of the 90s. The production was so extensive, it even involved clothing 250 extras and all of the filming actually took place in the school Clueless was originally shot.
One of the best looks from the video is when Azalea wears a yellow-plaid skirt and blazer, which makes her look almost identical to Cher.
In the video, Azalea dons Chanel jumpers, Betsey Johnson robes, Alexander Wang bras and Calvin Klein t-shirts that hit Cher's style spot on. To get dressed, instead of a computer, Azalea scrolls through the options in her closet via a modern tablet. However, the rest of the music video looks like it came right out of the 90s. The production was so extensive, it even involved clothing 250 extras and all of the filming actually took place in the school Clueless was originally shot.
One of the best looks from the video is when Azalea wears a yellow-plaid skirt and blazer, which makes her look almost identical to Cher.
Trend Themes
1. Vintage Fashion Revival - The popularity of the Iggy Azalea 'Fancy' video demonstrates a growing interest in recreating and modernizing classic fashion styles.
2. Pop Culture Nostalgia - The resurgence of Clueless-inspired content, such as the Iggy Azalea 'Fancy' video, shows a market for nostalgic pop culture references.
3. Hip-hop Homages - The trend of hip-hop artists paying tribute to cult movies through their music videos presents opportunities for collaboration between the entertainment and fashion industries.
Industry Implications
1. Fashion - The Iggy Azalea 'Fancy' video highlights a potential opportunity for fashion brands to tap into the popularity of vintage 90s styles.
2. Entertainment - The success of the Iggy Azalea 'Fancy' video suggests that incorporating popular culture references in music videos can enhance audience engagement.
3. Media - The trend of paying homage to cult movies through music videos presents an opportunity for media outlets to create content exploring the cultural significance of these references.
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