The 'Let It Go' Music Video by Fossil Collective is a Stop-Motion Marvel
Susan Keefe — April 13, 2012 — Art & Design
References: youtube
The indie band Fossil Collective recently released a brand new music video for the assemble's lead track 'Let It Go,' which is off their upcoming EP of the same name. The video, created in conjunction with Broken Pixel, tells a story of love, loss and the power of hope. The surprisingly affecting tale is acted out by stop-motion players navigating a whimsical paper craft world.
Meticulously detailed right down to the texture of the old man's hat, 'Let It Go' tells the story of a couple separated by a fateful scarf-rescuing incident. It sounds simplistic, but it certainly knows how to pull on the heart strings. The charm of stop-motion features is undeniable and the overwhelming craftsmanship successfully transports the viewer into a world of vivid whimsy. When combined with the sweet folky tones of Fossil Collective (think Fleet Foxes), this music video is enough to bring a tear to your eye and smile to your lips.
Beautifully textured and emotionally riveting, the 'Let it Go' music video could be this band's ticket out of the underground.
Meticulously detailed right down to the texture of the old man's hat, 'Let It Go' tells the story of a couple separated by a fateful scarf-rescuing incident. It sounds simplistic, but it certainly knows how to pull on the heart strings. The charm of stop-motion features is undeniable and the overwhelming craftsmanship successfully transports the viewer into a world of vivid whimsy. When combined with the sweet folky tones of Fossil Collective (think Fleet Foxes), this music video is enough to bring a tear to your eye and smile to your lips.
Beautifully textured and emotionally riveting, the 'Let it Go' music video could be this band's ticket out of the underground.
Trend Themes
1. Stop-motion Animation - There is market potential for stop-motion animation videos in the music, movie and advertisement industries to provide viewers with a unique and visually stunning experience.
2. Whimsical Paper Craft - As technology advances, more brands in the paper craft industry can incorporate stop-motion animation and storytelling to create engaging content and differentiate themselves from competitors.
3. Emotional Storytelling - Incorporating emotional storytelling into marketing campaigns across various industries can create a deeper connection with consumers and lead to greater brand loyalty.
Industry Implications
1. Entertainment - Producing stop-motion animation in movies and television opens up new opportunities for creative expression and audience engagement.
2. Music - Musicians and record labels can use stop-motion animation music videos as a way to stand out and create a unique visual identity for their brand.
3. Marketing - Brands in various industries can use stop-motion animation and storytelling in their advertising campaigns to create more resonant connections with their audience.
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