The Ok Go Music Video Optical Illusions are Cleverly Choreographed
Alyson Wyers — June 25, 2014 — Pop Culture
Known for the intricately choreographed videos, Ok Go's latest music video optical illusions are as outstanding as we would expect from the band. Their official video for their latest single 'The Writing's On the Wall' features one optical illusion after another in a mind bogglingly detailed video. These illusions serve as a metaphor for love's miscommunications and misunderstandings.
The same band behind 2007's Grammy Award-winning Here It Goes Again, Ok Go keeps their visually entertaining music video optical illusions on track. The visual effects involve the four band members wearing strategic clothing, clever props and well timed camera angles. This video is also consistent with Ok Go's characteristic one-shot, home video-esque directorial style. Whether they are biking upside down or spelling out lyrics with orange balls, this video is pure magic.
The same band behind 2007's Grammy Award-winning Here It Goes Again, Ok Go keeps their visually entertaining music video optical illusions on track. The visual effects involve the four band members wearing strategic clothing, clever props and well timed camera angles. This video is also consistent with Ok Go's characteristic one-shot, home video-esque directorial style. Whether they are biking upside down or spelling out lyrics with orange balls, this video is pure magic.
Trend Themes
1. Optical Illusion Videos - Opportunities for brands to use optical illusions in visually entertaining and captivating marketing campaigns.
2. Miscommunication Metaphors - Utilizing metaphors of miscommunication and misunderstandings to create emotionally resonant content in music videos and advertising.
3. Single Shot Videos - Incorporating the one-shot, home video-esque directorial style made popular by Ok Go into brand advertising for a unique and immersive viewing experience.
Industry Implications
1. Music Industry - Using visually captivating music videos to stand out and engage audiences in the highly competitive music industry.
2. Marketing and Advertising Industry - Employing optical illusions and metaphors to create visually memorable and emotionally stirring commercials that resonate with audiences.
3. Film and Television Industry - Incorporating the one-shot, home video-esque directorial style popularized by Ok Go into creative, immersive content for film and television.
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