Ed Hardy Wants to Keep You Germ Free and Tacky
Robyn Currie — August 24, 2009 — Marketing
References: edhardyhabit & luxist
You see them everywhere, those guys and gals who stroll around town in their glitzy, tattoo-inspired Ed Hardy by Christian Audigier apparel. And, if you are like me, you wonder aloud “But how do they keep their hands clean and still maintain brand allegiance?” Rest easy, Ed Hardy Hand Sanitizer is here.
This new venture in kitsch comes in either 2 oz. or 9.3 oz. super glam bottles, and has a lovely coconut-bergamot scent. Also available are hand sanitizing pens and foaming hand sanitizer. All the personal hygiene will work to distract yourself and others from how ugly this brand truly is. Check out the gallery for proof.
This new venture in kitsch comes in either 2 oz. or 9.3 oz. super glam bottles, and has a lovely coconut-bergamot scent. Also available are hand sanitizing pens and foaming hand sanitizer. All the personal hygiene will work to distract yourself and others from how ugly this brand truly is. Check out the gallery for proof.
Trend Themes
1. Designer Hand Sanitizer - Opportunity for luxury brands to tap into the growing demand for stylish and branded hand sanitizers.
2. Tattoo-inspired Apparel - Opportunity to create unique and fashionable hand sanitizers that complement tattoo-inspired apparel.
3. Kitsch Personal Hygiene - Opportunity to capitalize on the trend of kitschy personal hygiene products, appealing to consumers seeking unique and fun options for hand sanitizers.
Industry Implications
1. Luxury Brands - Disruptive innovation opportunity for luxury brands to expand their product lines into the realm of personal hygiene.
2. Fashion and Apparel - Opportunity for fashion and apparel brands to launch their own line of branded hand sanitizers that align with their brand aesthetic.
3. Personal Care and Wellness - Disruptive innovation opportunity for personal care and wellness companies to create innovative and aesthetically pleasing hand sanitizers that cater to consumer preferences.
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