CPG brands are creating convenient on-the-go snacks with healthy chia proteins
Trend - Brands in the CPG space are turning to chia seeds to create better-for-you alternatives to on-the-go breakfast offerings. Coming in the form of bars, bowls, and snackables, these packaged products offer healthy breakfast options for consumers with busy lives and limited time.
Insight - As individuals age, they typically take on more and more responsibilities ranging from advanced schooling to full-time employment and personal obligations, such as families and friends. This often leads to periods with very limited free time, leading to these consumers turning to time-saving options when possible, preferably without compromising on their lifestyle preferences. In order to appeal to such consumers, CPG brands are creating healthy on-the-go breakfast options with chia proteins.
Insight - As individuals age, they typically take on more and more responsibilities ranging from advanced schooling to full-time employment and personal obligations, such as families and friends. This often leads to periods with very limited free time, leading to these consumers turning to time-saving options when possible, preferably without compromising on their lifestyle preferences. In order to appeal to such consumers, CPG brands are creating healthy on-the-go breakfast options with chia proteins.
Workshop Question - How could your brand ensure its products or services suit its consumers' preferences while fitting into their busy lifestyles?
Trend Themes
1. On-the-go Health Foods - Chia seeds and other nutrient-dense foods are being incorporated into convenient snacks that cater to busy lifestyles.
2. Functional Ingredients - Products are increasingly featuring functional additives like probiotics and omega-rich components to offer additional health benefits beyond basic nutrition.
3. Portable Meal Solutions - Brands are emphasizing portability and ease of consumption in their meal offerings to suit the needs of time-poor consumers.
Industry Implications
1. Consumer Packaged Goods (CPG) - The CPG industry is innovating by integrating superfoods and functional ingredients into everyday snacks and meals.
2. Health and Wellness - Opportunities abound in the health and wellness sector as consumers increasingly seek meals and snacks that align with their dietary and lifestyle preferences.
3. Food and Beverage - The food and beverage industry is embracing on-the-go solutions that combine convenience with high nutritional value to attract health-conscious buyers.
