The New 'Nestlé Rallies Nut Butter Bombs' are a Tasty Refrigerated Treat
Niko Pajkovic — October 20, 2021 — Lifestyle
Nestlé has announced the launch of 'Nestlé Rallies Nut Butter Bombs,' a refrigerated snack made from premium chocolate and creamy nut butter. The snack will be available in three flavors: 'Salted Cashew Butter,' 'Raspberry Peanut Butter,' and 'Brownie Almond Butter.'
According to the company, the new chilled treat makes for the perfect afternoon pick-me-up, offering consumers a unique and indulgent alternative to traditional chocolate bars. In addition, 'Rallies' are made with no artificial colors, flavors, or preservatives and contain significantly less sugar than other leading nut butter bars.
Although Nestlé has been consistently experimenting with better-for-you products, the new 'Rallies' are all about personal indulgence and make no significant health claims. "We're not calling ourselves a wellness bar... but we're also trying to show that there are better ways to get your indulgence," said Michael Darman, Innovation Manager at Nestlé USA.
Image Credit: Nestle
According to the company, the new chilled treat makes for the perfect afternoon pick-me-up, offering consumers a unique and indulgent alternative to traditional chocolate bars. In addition, 'Rallies' are made with no artificial colors, flavors, or preservatives and contain significantly less sugar than other leading nut butter bars.
Although Nestlé has been consistently experimenting with better-for-you products, the new 'Rallies' are all about personal indulgence and make no significant health claims. "We're not calling ourselves a wellness bar... but we're also trying to show that there are better ways to get your indulgence," said Michael Darman, Innovation Manager at Nestlé USA.
Image Credit: Nestle
Trend Themes
1. Refrigerated Snacks - The development of refrigerated snacking products is a disruptive innovation in the food industry as it could extend the shelf-life of products and provide an alternative to traditional snacking options.
2. Low Sugar Snacks - Creating low sugar snacks as an indulgent alternative to traditional chocolate bars could disrupt the industry, as consumers continue to prioritize healthy snacking options.
3. Premium Ingredients - There is an opportunity for disruptive innovation in the snack industry by using premium, natural ingredients that offer a unique and indulgent experience for consumers.
Industry Implications
1. Food and Beverage Industry - The launch of Nestlé Rallies Nut Butter Bombs and their unique features could potentially disrupt traditional snacking options and gain competitiveness in the food and beverage industry.
2. Health and Wellness Industry - The low sugar content of Nestlé Rallies Nut Butter Bombs could disrupt the health and wellness industry by providing an indulgent snack with reduced sugar content.
3. Confectionery Industry - The use of premium chocolate and natural ingredients in Nestlé Rallies Nut Butter Bombs could disrupt the confectionery industry and provide a new option for consumers looking for a high-quality snack.
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