DiagnostiCookies Bring a Sense of Awareness Through Cookies
References: wundermanthompson & designtaxi
The new DiagnostiCookies are baked by the Horarios Dermatology Clinic in Brazil and it aims to bring more awareness to skin cancer. The peculiar DiagnostiCookies are edible announcements that are made with the help of the communications agency Wunderman Thompson. The small treats are cookies that take on the design of melanoma moles to help others better understand and spot cancerous moles. It is an easy way to recognize the moles and the box makes it even clearer as the packaging has side-by-side comparisons.
With that being said, it encourages those to seek medical help if they discover that some may be harmful to their health. Dr Ligiane Pupo of the Horarios Dermatology Clinic explains that “Melanoma is the most aggressive skin cancer, but it’s also the most treatable with an early diagnosis. DiagnostiCookies is an easy way to teach people how to examine their skin so they can detect melanoma and seek treatment, which can help prevent 99% of melanoma deaths.”
Image Credit: Wunderman Thompson
With that being said, it encourages those to seek medical help if they discover that some may be harmful to their health. Dr Ligiane Pupo of the Horarios Dermatology Clinic explains that “Melanoma is the most aggressive skin cancer, but it’s also the most treatable with an early diagnosis. DiagnostiCookies is an easy way to teach people how to examine their skin so they can detect melanoma and seek treatment, which can help prevent 99% of melanoma deaths.”
Image Credit: Wunderman Thompson
Trend Themes
1. Cancer Awareness Snacks - The creation of DiagnostiCookies shows the potential to combine food and medical awareness for the purpose of encouraging individuals to take control of their health.
2. Edible Health Education - Using food as a tool for health education has disruptive innovation potential in medical settings, nutrition education and public health initiatives.
3. Mimicry-based Learning - Teaching skin cancer detection through mimicry-based learning could help individuals learn spotting techniques and could be applied to other areas such as pathology or dermatology.
Industry Implications
1. Healthcare - DiagnostiCookies presents a potential opportunity for preventative health education and early detection in a unique and appealing way.
2. Food and Beverage - The use of food as a tool to encourage healthy practices and medical awareness presents an opportunity for the creation of similar awareness-raising products such as DiagnostiCookies.
3. Advertising - The use of creative and inventive advertising campaigns such as DiagnostiCookies may pave the way for brands to approach health-related advertising in a more approachable and palatable manner.
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