Influencers are decorating the inside of their fridges for 'Fridgescaping'
Trend - Decorating the inside of one's fridge is a trend called 'Fridgescaping' that is gaining popularity on social media platforms. Fridgescaping involves neatly sorting all fridge contents while adding decor in empty spaces, such as photos or fake plants.
Insight - Consumers that frequent platforms such as TikTok or Instagram often participate in trends that gain traction on the platforms to feel a sense of participation and community. Additionally, many popular trends relate to life-improvement, such as dietary trends or productivity trends. However, users are not always influenced by productivity without entertainment, leading to the creation of trends such as Fridgescaping which blend aesthetics with benefits - that of a clean and organized fridge.
Insight - Consumers that frequent platforms such as TikTok or Instagram often participate in trends that gain traction on the platforms to feel a sense of participation and community. Additionally, many popular trends relate to life-improvement, such as dietary trends or productivity trends. However, users are not always influenced by productivity without entertainment, leading to the creation of trends such as Fridgescaping which blend aesthetics with benefits - that of a clean and organized fridge.
Workshop Question - How could your brand adjust its products or services to meet a certain demographic based on social media trends?
Trend Themes
1. Aesthetically-pleasing Organization - The fridgescaping trend underlines the growing desire for aesthetically pleasing and organized spaces within the home.
2. Social Media-driven Decor Trends - Social media platforms like TikTok and Instagram are driving the popularity of visually striking and thematic home decor practices.
3. Creative Home Improvement - The trend of fridgescaping reflects a broader movement towards incorporating creativity and personal expression in routine domestic activities.
Industry Implications
1. Home Decor Industry - The explosion of fridgescaping opens new avenues for home decor companies to market products specifically designed for refrigerator interiors.
2. Social Media Marketing - Brands can leverage influencers and visually-driven platforms to promote new organizational and decorative products tailored to niche trends like fridgescaping.
3. Food Storage Solutions - Innovating in the food storage sector by creating aesthetically pleasing, functional solutions can capture the interest of consumers who engage in trends like fridgescaping.
4 Featured, 22 Examples:
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Date Range:
Aug 24 — Sep 24
Trending:
Fresh and Warm
Consumer Insight Topics:
