The New Reese's Peanut Crunchy Bar is a Twist on a Classic Treat
Katherine Pendrill — April 25, 2021 — Lifestyle
References: delish
If you're a fan of Reese's Peanut Butter Cups, then you'll definitely want to try the new Reese's Peanut Crunchy Bar.
The new Reese's Peanut Crunchy Bar is a twist on the classic peanut butter-filled chocolate cups that everyone knows and loves. The new version comes in a bar format and features whole peanuts and peanut butter creme on the inside. Meanwhile, the outside of the candy bar is coated in a layer of rich chocolate. This means you're guaranteed to get a mix of intense chocolate, smooth peanut butter creme, and crunchy whole peanuts in every single bite.
Those who are excited about the new candy bar format will be excited to learn that the Reese's Peanut Crunchy Bar will be a permanent addition to the Reese's, and not just a limited-edition treat.
Image Credit: Reese's
The new Reese's Peanut Crunchy Bar is a twist on the classic peanut butter-filled chocolate cups that everyone knows and loves. The new version comes in a bar format and features whole peanuts and peanut butter creme on the inside. Meanwhile, the outside of the candy bar is coated in a layer of rich chocolate. This means you're guaranteed to get a mix of intense chocolate, smooth peanut butter creme, and crunchy whole peanuts in every single bite.
Those who are excited about the new candy bar format will be excited to learn that the Reese's Peanut Crunchy Bar will be a permanent addition to the Reese's, and not just a limited-edition treat.
Image Credit: Reese's
Trend Themes
1. New Chocolate and Peanut Butter Combinations - There is an opportunity for chocolatiers to create new products by combining chocolate with peanut butter in unique and exciting ways
2. Candy Bar Innovation - Candy companies can look for ways to innovate traditional candy bars by introducing new flavors, textures, and formats
3. Sustainability in Candy Manufacturing - There is a growing trend for consumers to demand sustainable and eco-friendly candy, encouraging manufacturers to explore sustainability measures in their operations
Industry Implications
1. Confectionery - The confectionery industry can capitalize on these trends by introducing new peanut butter and chocolate products, innovating candy bars, and implementing sustainable manufacturing practices
2. Snack Food - Innovative peanut butter and chocolate combinations could lead to new snack food products for consumers to try
3. Food Manufacturing - Manufacturers can explore new ways to innovate traditional products, using consumer preferences and sustainability measures to guide the creation of new food items
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