Protection from poor air quality, and reducing smog pollution
Implications - The pressure may have rested heavily on Beijing to reduce air pollution for the Olympics in 2008, but awareness for smog has been felt worldwide as of late. Health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions.
Trend Themes
1. Air Pollution Awareness - As air pollution levels continue to rise, health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions.
2. Air Quality Detection - Advances in technology such as pollution sensors, GPS units, and integrated sensors in fashion are providing consumers with more information about air quality in previously unmonitored areas.
3. Air Purification Products - New products such as USB ionizer fans and air-cleaning concrete are purifying the air we breathe and providing a long-term solution for reducing air pollution.
Industry Implications
1. Environmental Technology - The environmental technology industry has an opportunity to further develop products such as air purifiers, pollution sensors, and pollution-cleaning materials to meet the growing demand for air quality solutions.
2. Fashion Industry - The fashion industry can design and market clothing and accessories that respond to air quality changes, providing both a functional and fashionable solution to air pollution.
3. Construction Industry - The construction industry has an opportunity to develop and promote eco-friendly and pollution-reducing materials and building practices that help reduce air pollution in urban areas.
9 Featured
59,124 Total Clicks
Date Range:
Aug 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
