People are seeking reciprocal exchanges of services in place of money
Implications - Consumers have sought ways to save money for centuries, but a new movement has people in search of living for free — and they’re succeeding, often luxuriously so. From free flights in exchange for viewing ads to gratis living in homes in need of care, these innovations rely on reciprocity.
Trend Themes
1. Reciprocal Exchanges of Services - Services in place of money have created a movement where people search for living for free in exchange for services rendered. This opens up opportunities for businesses to explore and create reciprocal programs in various industries.
2. Online Platform for Rent-free Living - Caretaker.org makes it possible for people to have rent-free living in exotic locations around the world. This trend opens up an opportunity for businesses to explore creating online platforms in the real estate industry.
3. Promoting Surgery on Youtube - Doctors offering discounts for patients who post positive videos of their surgery on YouTube is a trend that is revolutionizing the way people perceive medical promotions. This trend opens up opportunities for risk mitigation and marketing for innovators in the medical industry.
Industry Implications
1. Real Estate - The concept of rent-free living creates disruption in the real estate industry, opening up opportunities for businesses to explore creating similar platforms.
2. Marketing and Advertising - Promotions and free flights with coverage of advertisements open up new opportunities for the marketing and advertising industry to explore and target its customers effectively.
3. Medical - Offering discounts for patients who post positive videos of their surgery on YouTube is a trend that is revolutionizing the way people perceive medical promotions. This trend opens up opportunities for risk mitigation and marketing for innovators in the medical industry.
5 Featured, 1 Examples:
305,042 Total Clicks
Date Range:
May 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
