This Better Breakfast Month, Kellogg Encourages Mixing and Matching
Laura McQuarrie — September 8, 2022 — Marketing
References: prnewswire
For Better Breakfast Month in September, Kellogg is introducing Cereal Mashups to inspire cold breakfast cereal fans to combine two of their favorite products in a single bowl. While OG Wheats is the result of combining Kellogg's Frosted Mini-Wheats and Kellogg's Special K Original, you get Twistie Krispies when Rice Krispies and Cocoa Krispies are swirled in a bowl together. There's also Frosted Cinnabran, which mixes Kellogg's Raisin Bran with Kellogg's Frosted Flakes Cinnamon French Toast.
With these Cereal Mashups, Kellogg and Grain Foods Foundation are inspiring people of all ages to enjoy whole, enriched or fortified grains, and challenging no-grain messaging and low-carb eating.
These Kellogg's Cereal Mashups remind of Pringles Flavor Stacks, which also encourage mixing and matching of different flavors to create unexpected new fusions of flavor.
With these Cereal Mashups, Kellogg and Grain Foods Foundation are inspiring people of all ages to enjoy whole, enriched or fortified grains, and challenging no-grain messaging and low-carb eating.
These Kellogg's Cereal Mashups remind of Pringles Flavor Stacks, which also encourage mixing and matching of different flavors to create unexpected new fusions of flavor.
Trend Themes
1. Cereal Mashups - The trend of mixing different cereal brands is inspiring companies to create new flavor combinations.
2. Whole-grain Advocacy - Companies like Kellogg are challenging low-carb and no-grain messaging by promoting the benefits of whole, enriched, or fortified grains.
3. Flavor Fusions - Pringles Flavor Stacks and Cereal Mashups are examples of how companies are encouraging consumers to mix and match different flavors to create unique and unexpected taste experiences.
Industry Implications
1. Breakfast Foods - Companies in the breakfast foods industry have an opportunity to create new cereal mashup products and promote the health benefits of whole grains.
2. Packaged Snacks - The trend of flavor fusion in Kellogg's cereal mashups and Pringles Flavor Stacks creates opportunities for companies in the packaged snacks industry to introduce new and exciting products.
3. Food Marketing - Marketing agencies specialized in food products have a great opportunity to create campaigns that encourage consumers to experiment with mixing different food flavors to expand their taste horizons.
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