Smighties are Launching with Merch and Digital Collectibles
Laura McQuarrie — September 8, 2021 — Life-Stages
References: Smighties-Universe & toyworldmag
Officially licensed Smighties toys, figurines and merch are launching alongside NFTs, closing the gap between physical playthings and digital collectibles. Toikido is entering the world of NFTs in partnership with Reality Gaming Group and Herotainment so that toys will be bundled with QR codes that transport users to an online portal. The blockchain-based Smighties-Universe experience gives fans the opportunity to collect digital versions of their favorite characters. Thanks to the blockchain, Smighties are 100% owned by collectors in a way that's secure, protected and easily authenticated.
There are well over 100 of the unique virtual characters to collect, each of which has its own strength and powers, and element that it belongs to. Additionally, there are also special rare Smighties characters for collectors to look out for, including Epic Smighties.
There are well over 100 of the unique virtual characters to collect, each of which has its own strength and powers, and element that it belongs to. Additionally, there are also special rare Smighties characters for collectors to look out for, including Epic Smighties.
Trend Themes
1. Nft-integrated Merchandise - The integration of blockchain technology into physical merchandise creates opportunities for collectors to own unique, authenticated digital versions of their favorite items.
2. Virtual Collectibles - The rise of digital collectibles opens up new possibilities for collectibles that exist entirely in virtual space, allowing for unique ownership and display opportunities.
3. Bundled QR Code Experiences - By bundling physical items with QR codes that lead to online portals, companies can incentivize purchases and create unique online experiences for their customers.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the integration of blockchain technology and NFTs to create secure and unique digital collectibles that complement their physical products.
2. Entertainment - Entertainment companies can leverage the popularity of digital collectibles and blockchain-based ownership to create new revenue streams and engaging experiences for fans.
3. Retail - Retailers can offer bundled QR code experiences to incentivize purchases and create unique digital experiences that drive customer engagement and loyalty.
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