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Urban Camper

The popularity of hybrid urban-camping products has increased during COVID-19

Trend - Brands are launching outdoor collections that will suit the casual urban camper. These products are identified by the versatility they bring both to the urban, as well as the camping environment—from luxury-focused outdoor apparel that blends functionality and style to multi-purpose dining containers that can be used in the office.

Insight - Since consumers have had to cancel all non-essential travel and the borders of many countries remain heavily restricted, many are looking for ways to escape their homes in a safer and more accessible manner during the COVID-19 pandemic. In this space, many are opting-in for camping and other accessible getaways that are close in proximity. As individuals identify the equipment they need to make their plan work, they are looking to negotiate the versatility of products.
Workshop Question - Conceptualize a product that will offer consumers functionality in urban and rural environments.
Trend Themes
1. Hybrid Urban Camping Products - Brands are launching outdoor collections that will suit the casual urban camper.
2. Versatile Camping Equipment - Consumers are looking to negotiate the versatility of products for accessible getaways.
3. Surprise Launches as Marketing Strategies - More brands are using unexpected announcements as a popular marketing strategy for product launches.
Industry Implications
1. Outdoor Gear and Apparel - Products are being developed that are suited for both urban and outdoor environments.
2. Travel - Consumers are seeking safe and accessible ways to escape their homes in a COVID-19 world.
3. Marketing and Advertising - Brands are experimenting with alternative marketing strategies such as surprise launches to increase excitement and hype around product releases.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
250,717 Total Clicks
Date Range:
Mar 19 — Sep 21
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Luxury Camping Apparel
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
The North Face and Gucci recently announced on Instagram that the two apparel brands are joining forces for a new collaboration. The announcement included teaser clips on the Gucci Instagram page... MORE
Portable Tabletop Barbecues
Portable Tabletop Barbecues
Berghoff's Portable Barbecue Makes for the Ultimate Picnic
Whether you’re headed to a picnic in the park, a weekend camping trip, or a friend’s backyard for dinner and drinks, grilling a quick burger has never been easier than with this portable... MORE
Lantern-Powered Campsite Cookers
Lantern-Powered Campsite Cookers
The WAMP Camping Cooking Pot is Made from Duralumin
The WAMP camping cooking pot is a reliable meal preparation solution for avid campers or hikers alike looking to maintain preparedness without the need for large equipment when heading out into the... MORE
Backpack-Friendly Hammocks
Backpack-Friendly Hammocks
The Ghost Outdoors Packable Hammock Has a Lightweight Design
The Ghost Outdoors Packable Hammock is a backpack-friendly travel and camping solution for those who want to enjoy a bit of relaxation in the outdoors from anywhere. The hammock is crafted from a... MORE
Outdoor Adventurist Kitchen Equipment
Outdoor Adventurist Kitchen Equipment
The UCO Camping Mess Kit Accommodates Al Fresco Dining
The UCO Camping Mess Kit is a durable solution for outdoor enthusiasts that will allow them to maintain preparedness when heading out on a camping trip, hiking excursion or climb. Coming with four... MORE
Portable Paper-Made Kettles
Portable Paper-Made Kettles
The 'Paper Kettle' by Ryo Katayama Easily and Safely Boils Water
The ‘Paper Kettle’ has been designed by Ryo Katayama as a portable solution for avid adventurers or campers alike that will enable them to keep essential kitchen equipment with them... MORE
Waterproof Urban Commuter Knapsacks
Waterproof Urban Commuter Knapsacks
The Black Ember WPRT Minimal Pack is Discreetly Protective
The Black Ember WPRT Minimal Pack is a multifunctional accessory for urban commuters who are looking for a way to keep their essential gear stowed without having to worry about potential damage.... MORE

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