The popularity of hybrid urban-camping products has increased during COVID-19
Trend - Brands are launching outdoor collections that will suit the casual urban camper. These products are identified by the versatility they bring both to the urban, as well as the camping environment—from luxury-focused outdoor apparel that blends functionality and style to multi-purpose dining containers that can be used in the office.
Insight - Since consumers have had to cancel all non-essential travel and the borders of many countries remain heavily restricted, many are looking for ways to escape their homes in a safer and more accessible manner during the COVID-19 pandemic. In this space, many are opting-in for camping and other accessible getaways that are close in proximity. As individuals identify the equipment they need to make their plan work, they are looking to negotiate the versatility of products.
Insight - Since consumers have had to cancel all non-essential travel and the borders of many countries remain heavily restricted, many are looking for ways to escape their homes in a safer and more accessible manner during the COVID-19 pandemic. In this space, many are opting-in for camping and other accessible getaways that are close in proximity. As individuals identify the equipment they need to make their plan work, they are looking to negotiate the versatility of products.
Workshop Question - Conceptualize a product that will offer consumers functionality in urban and rural environments.
Trend Themes
1. Hybrid Urban Camping Products - Brands are launching outdoor collections that will suit the casual urban camper.
2. Versatile Camping Equipment - Consumers are looking to negotiate the versatility of products for accessible getaways.
3. Surprise Launches as Marketing Strategies - More brands are using unexpected announcements as a popular marketing strategy for product launches.
Industry Implications
1. Outdoor Gear and Apparel - Products are being developed that are suited for both urban and outdoor environments.
2. Travel - Consumers are seeking safe and accessible ways to escape their homes in a COVID-19 world.
3. Marketing and Advertising - Brands are experimenting with alternative marketing strategies such as surprise launches to increase excitement and hype around product releases.
7 Featured, 63 Examples:
253,240 Total Clicks
Date Range:
Mar 19 — Sep 21
Trending:
V. Hot
Consumer Insight Topics:
