Pet carriers are being optimized with safety and comfort-focused features
Trend - Whether it is for traveling, an urban commute, or rescue, designers are launching high-tech pet carrier solutions. These products harness technology to deliver comfort or a more controlled environment that leaves cats and dogs calm and happy.
Insight - Most owners regard their furry companions as irreplaceable members of their family and as a result, many are on a continuous mission to refine their pet's experience—both indoors and outdoors. This creates a demand for products and services that take the needs of pets into consideration, whether it pertains to health, comfort, or safety. In emphasizing this, consumers feel more at peace with themselves and reassured that they are taking good care of their furry friends.
Insight - Most owners regard their furry companions as irreplaceable members of their family and as a result, many are on a continuous mission to refine their pet's experience—both indoors and outdoors. This creates a demand for products and services that take the needs of pets into consideration, whether it pertains to health, comfort, or safety. In emphasizing this, consumers feel more at peace with themselves and reassured that they are taking good care of their furry friends.
Workshop Question - How can your brand optimize a pet's experience?
Trend Themes
1. High-tech Pet Carriers - Designers are launching high-tech pet carrier solutions that harness technology to deliver custom-made features that leave pets calm and happy.
2. Anxiety-alleviating Travel Carriers - Pet owners require products that alleviate pet anxiety, particularly during air travel.
3. Emergency Evacuation Solutions - Pets require specialized carriers that provide safety and comfort during emergencies.
Industry Implications
1. Pet Care - The pet care industry can develop various tech-driven solutions to create products that cater to pets' specific needs.
2. Travel and Hospitality - The travel and hospitality industry can develop specialized products or services targeting pet owners.
3. Emergency Preparedness - The emergency preparedness industry can develop products designed specifically for pets to help owners evacuate in times of disaster.
