Nic Tailor Lets Men Create Undergarments That Fit Them Exactly
Laura McQuarrie — July 10, 2019 — Fashion
References: nictailor & prnewswire
To address the fact that offering a limited number of garment sizes doesn't suit consumers who are looking for pieces that fit them perfectly, Nic Tailor sets itself apart as a direct-to-consumer company that offers first-ever tailored underwear for men. According to Nic Tailor founder and CEO Cal Mosack, "We come in all shapes and sizes, but most men's underwear only comes in S, M, L and XL—and we're changing that."
The D2C company makes the most of an on-demand digital tailor that considers the actual size of one's body and gives consumers the ability to make affordable adjustments for comfortable styles of underwear and undershirts. Nic Tailor's styles are designed and manufactured entirely in the United States with details like ActiveSeam stitching, Tagless labels and ultra-comfortable, breathable fabric blends.
The D2C company makes the most of an on-demand digital tailor that considers the actual size of one's body and gives consumers the ability to make affordable adjustments for comfortable styles of underwear and undershirts. Nic Tailor's styles are designed and manufactured entirely in the United States with details like ActiveSeam stitching, Tagless labels and ultra-comfortable, breathable fabric blends.
Trend Themes
1. Custom-tailored Underwear - Opportunity for personalized and perfectly fitted underwear for consumers.
2. Direct-to-consumer Clothing - Disruptive innovation in the clothing industry by offering custom-made garments to consumers.
3. On-demand Tailoring - Opportunity to provide convenient and affordable tailoring services for clothing items.
Industry Implications
1. Fashion - Disruption potential in the fashion industry through personalized and tailored clothing offerings.
2. E-commerce - Opportunity for growth in the e-commerce sector by providing customized clothing options to consumers.
3. Textile Manufacturing - Disruptive potential in the textile manufacturing industry by incorporating on-demand tailoring and personalized fabric blends.
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