The Opulus Focuses on Activated Ingredients, Freshness & Potency
Laura McQuarrie — December 31, 2020 — Tech
References: opulusbeautylabs & wellandgood
The Opulus is a brand-new skincare device from the creator of the Clarisonic, Robb Akridge, and it supports a vision for the future of beauty that's focused on freshness, potency and the fight against plastic. As Opulus Beauty Labs chief brand officer Michelle Balmer describes, "It’s the first beauty appliance that serves up freshly activated beauty ingredients at their peak potency." Notably, The Opulus is referred to as an appliance rather than a skincare device, as it's not meant to be used directly on the skin.
The appliance works with plastic-free pods called "opoules" that consist of a hard outer shell and a soft center. Heating the opoules in the appliance creates a single-dose skincare solution that's powered by active beauty ingredients and free from the constraints of packaging.
Image Credit: Opulus Beauty Labs
The appliance works with plastic-free pods called "opoules" that consist of a hard outer shell and a soft center. Heating the opoules in the appliance creates a single-dose skincare solution that's powered by active beauty ingredients and free from the constraints of packaging.
Image Credit: Opulus Beauty Labs
Trend Themes
1. Single-dose Skincare - The Opulus introduces a new trend of using single-dose skincare solutions, providing freshness and potency without packaging constraints.
2. Plastic-free Beauty - The Opulus taps into the trend of plastic-free beauty with its use of biodegradable opoules and focus on reducing plastic waste.
3. Activated Ingredient Technology - The Opulus highlights the trend of using freshly activated beauty ingredients at their peak potency for more effective skincare results.
Industry Implications
1. Skincare - The skincare industry can explore the opportunity of incorporating single-dose skincare solutions for enhanced product efficacy and packaging sustainability.
2. Beauty Appliance - The beauty appliance industry can innovate by developing more devices that deliver freshly activated beauty ingredients to enhance skincare routines.
3. Sustainable Packaging - The sustainable packaging industry can collaborate with beauty brands, like Opulus, to create more eco-friendly alternatives to traditional plastic packaging.
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